Demand for Web-based prescription drug pricing tools and Rx discount programs has soared in recent months, according to leading pharmacy executives.
Washington, DC (PRWEB) March 18, 2009 -- AIS's Drug Benefit News -- Demand for Web-based prescription drug pricing tools and Rx discount programs has soared in recent months, according to pharmacy executives who point to the weak economy and greater employee cost sharing of Rx coverage as likely reasons for the trend. Aiming to address the demand, at least one large health plan, WellPoint, Inc., tells Drug Benefit News (DBN) that it intends to significantly increase marketing for its own prescription assistance card, which already is soaring in usage. Go to http://www.aishealth.com/pdf/dbn031309.pdf to read this article in its entirety.
PatientAssistance.com, for example, is experiencing a 25% to 30% increase in daily hits to the site compared with last year, says Rex Bowden, president of the online nonprofit group that helps individuals find lower-priced drugs through the thousands of existing patient assistance programs. "There is a phenomenal amount of interest and inquiry," Bowden tells DBN.
DestinationRx, Inc. is seeing an even greater uptick in utilization of its online Rx price comparison tool, according to James Yocum, executive vice president. From January 2007 to May 2007, there was no growth whatsoever at the company, he says. "From June '07 to October of '08, we had a 144% compounded annual growth rate," says Yocum, who adds that he's "never seen this kind of price sensitivity before." He attributes the increased utilization in part to more employers shifting health care costs onto employees through coinsurance plan designs.
The same story is being played out at Medco Health Solut
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