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Online Health Information Category Grows at Rate Four Times Faster Than Total Internet
Date:9/9/2008

dvertising at both Revolution Health Network and AOL Health were significantly lower than for WebMD Health, they were reached with a higher frequency.

Also noteworthy is that despite Weight Watchers International delivering ads to just 2 million unique visitors, each ad-exposed visitor saw an average of 31 display ads during the month, the highest frequency among the top ten publisher sites in the category.

Top 10 Health Information Publishers By Total Ad Views*

June 2008

Total U.S. - Home/Work/University Locations

Source: comScore Ad Metrix

Total Advertising

Display Share of Exposed Unique

Ad Views Display Ad Visitors Average

Publisher (MM) Views (000) Frequency

Health - Information 1,556 100.0% 53,556 29.0

WebMD Health 290 18.6% 14,992 19.3

Revolution Health Network 201 12.9% 8,320 24.1

AOL Health 186 12.0% 8,780 21.2

Everyday Health 154 9.9% 10,355 14.8

MSN Health 109 7.0% 7,751 14.1

About.com Health 98 6.3% 7,242 13.5

LIFESCRIPT.COM 92 5.9% 3,406 27.0

Weight Watchers

International 61 3.9% 1,962 31.0

Yahoo! Health 59 3.8% 7,902 7.5

AARP Sites 34 2.2% 1,696 20.3

* Excludes house ads and very small ads.

For more information on comScore Pharmaceutical solutions, please visit: http://www.comscore.com/solutions/info_req.asp
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SOURCE comScore, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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