Online Health Information Category Grows at Rate Four Times Faster Than Tota...(182 AOL Health* ...),Health

AOL Health* 5,913 11,095 88

About.com Health 6,947 8,682 25

Yahoo! Health 7,445 8,496 14

MSN Health 8,833 7,813 -12

NIH.GOV 8,545 7,315 -14

RIGHTHEALTH.COM 2,424 6,160 154

Quality Health Network N/A 5,822 N/A

* Due to the transition of AOL Body to AOL Health in June 2008, the July

2007 AOL figures reported in the above chart are for AOL Body while the

July 2008 figures are for AOL Health.

"Improved site functionality, increased content personalization, and overall consumer acceptance of the Internet as a source for health information have helped to breathe new life into the health information category," said John Mangano, senior director, comScore Pharmaceutical Marketing Solutions. "Most sites have become vibrant online communities rooted in sharing experiences and advice, rather than simply being one-way information resources for the consumer. As Google and Microsoft ramp up efforts with their respective health sites, Google Health and Microsoft HealthVault, it will be interesting to see how the category continues to evolve."

WebMD Health Ranks as Top Display Ad Publisher

In June, more than 1.5 billion display ad views were seen by nearly 54 million people via sites in the health information category. WebMD Health topped the list of display ad publishers, delivering 290 million display ad views and reaching nearly 15 million people at an average frequency of 19.3 times per visitor during the month. Revolution Health Network and AOL Health ranked second and third, with 201 million display ad views and 186 million display ad views, respectively. While the number of unique visitors exposed to a
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