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Online Eyeglasses and Contact Lens Sales in Australia Industry Market Research Report Now Updated by IBISWorld
Date:11/12/2013

so likely to include more specialised services such as lens fitting and optometry, but will be faced with stiff competition from bricks-and-mortar stores that have comparable advantages in those segments," says Richardson.

Despite the relatively small number of players, market share concentration for the Online Eyeglasses and Contact Lens Sales industry is low, with no one player commanding a significant market share. Improving consumer confidence over the next five years will drive sales of high-margin products such as branded sunglasses and contact lenses as the line between functionality and fashion gets increasing blurred. Potential changes in the Medicare legislation could lead to the removal of optometry services from the scheme, although this is dependent on political changes and budgetary concerns.

Read the full story at http://www.prweb.com/releases/2013/11/prweb11324303.htm.


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