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Online Charitable Holiday Giving: Making a Difference with the Gifts You Give
Date:11/15/2007

PORTLAND, Ore., Nov. 15 /PRNewswire-USNewswire/ -- Every year more holiday shoppers look for meaningful and convenient gifts that will stand out above the rest while helping families in need.

Mercy Corps, an international humanitarian organization, has taken this charitable holiday gift-giving approach to heart offering Mercy Kits, available through the agency's website http://www.mercycorps.org.

Mercy Kits give people the opportunity to share a commitment or cause -- such as hunger, children's health or climate change -- with their friends and families while making a donation to Mercy Corps international humanitarian programs.

"Mercy Kits are a great way to add meaning to your holiday gifts while sending nutritious food to children in Africa or helping a woman in Afghanistan start a small business with a loan," said Joy Portella, Mercy Corps' Communications Director. "These gifts do something important, long after the holiday season has passed"

Mercy Corps has made it easier for busy folks to complete their shopping by offering their gift catalog online. All of the more than 20, fully tax- deductible Mercy Kits are available to purchase at http://www.mercycorps.org/mercykits.

Each Mercy Kit recipient receives an attractive personalized card (electronically or by mail) from the friend, family member or co-worker who purchased the kit. The card offers insightful information about the type of program the donation supports.

"The holidays are a time when people give thanks and take a look at what matters to them most. Mercy Kits offer shoppers a quick, convenient online way to buy unique gifts that matter," says Ms. Portella.

Mercy Corps works in over 35 countries to bring help and hope to over 14.4 million people. From immediate, lifesaving responses to disasters like the Indian Ocean Tsunami and Hurricane Katrina, to long-term work in troubled places like Afghanistan and Darfur, the organization is committed to the well- being of the world's poorest families.

Mercy Kits include:

-- The Kid's Food Kit provides nutritious food to vulnerable children

($20).

-- The Women's Small Business Kit provides loans to women in developing

nations to help start a small business ($40).

-- A Climate Change Kit helps give youth the tools and training to adapt

to and address the issue of global climate change ($60).

Other Mercy Kits support innovative, sustainable programs for agriculture, health, education and more.


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SOURCE Mercy Corps
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