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One of Women's Best Kept Secrets is Now Available in the Men's Department
Date:6/8/2009

FitFlop Styles for Men Fly off the Shelves for Father's Day

NEW YORK, June 8 /PRNewswire/ -- Researchers have found that the solution for chronic lower back pain may lie in a $59.99 biomechanically-engineered foam and rubber flip-flop -- so this Father's Day might just be the turning point for the sixty million adults who reported persistent back pain last year.

FitFlop, the wellness shoe many claim to be a medical breakthrough is now available in the Dass, a style for men -- and women across the globe are wrapping them up in a bow for dear old dad.

FitFlop footwear was originally engineered to help ladies work their leg muscles more but recent preliminary findings at Salford University in Manchester have shown there are more profound properties associated with FitFlop's special Microwobbleboard(TM) midsole. The rear of the sandal contains the firm, high density section that absorbs up to 22% more shock and speeds the foot into the softer, less stable mid-footbed. The soft, wide section of the midsole creates a slightly unstable platform for the foot. The mid-density section towards the toes provides a firmer area for toe push off and faster step speed, and a rest for your legs between steps.

In the case study, in the control 'comfort shoe' condition, force traveled through the heel, through the knee, and then in front of the pelvis, pulling the lower back forward. In the FitFlop shoe condition, not only was less force felt, but that force almost instantly realigned itself to travel through the centre of the pelvis, significantly reducing the forward pull on the lower back.

FitFlop sandals redistribute pressure away from painful hot spots on the bottom of the feet, and move force closer to the centre of the knee, almost instantly realigning the ground reaction force that travels through the body as you walk.

All a man has to do to relieve his aching back is slide a pair of FitFlop sandals on -- now that's a good gift.


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SOURCE FitFlop
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