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One in Ten Americans Visited a Health Insurance Site in Q4 2009
Date:2/15/2010

op Health Insurance Information Sites Q4 2009 Total U.S. – Home/Work/University Locations Source: comScore Health Insurance Insights & Analysis ----------------------------------------------------- Q4 2009 Unique Visitors Industry (MM) Penetration -------- ------------ Total Industry Visitors* 23.8 100.0% -------------- ---- ----- Aetna Sites 4.8 20.0% ----------- --- ---- BCBS Sites 4.1 17.4% ---------- --- ---- USInsuranceOnline.com 4.0 16.8% --------------------- --- ---- Kaiser Permanente 3.1 13.2% ----------------- --- ---- eHealthInsurance.com 2.8 11.6% -------------------- --- ---- CIGNA Sites 2.6 11.0% ----------- --- ---- United Healthcare Sites 2.2 9.4% ----------------- --- --- WellPoint Sites 2.2 9.4% --------------- --- --- Humana Sites 2.1 8.6% ------------ --- ---

*Includes the following sites: BCBS, CIGNA, WellPoint, Aetna, Humana, USInsuranceonline.com, eHealthInsurance.com, United Healthcare, Coventry, IndividualHealthQuotes.com, Vimo.com, GoHealthInsurance.com, Health-Plan-Quote.com, HealthInsuranceSort.com, Assurant Health, MedHealthInsurance.com, HealthQuoteExpert.com, Kaiser Permanente

Ms. Engleson continued, "The Web serves as a critical channel for health insurance providers
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SOURCE comScore, Inc.
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