Navigation Links
One in Ten Americans Visited a Health Insurance Site in Q4 2009
Date:2/15/2010

RESTON, Va., Feb. 15 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of online health insurance activity in 2009. The study found that nearly 24 million Americans visited a health insurance site in Q4 2009, representing 10 percent of the total U.S. online population. The study findings will be presented in greater detail in the complimentary comScore webinar, The Online Health Insurance Landscape, on February 16, 2010. Further details and registration information can be found below.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"Consumers are increasingly turning to the Internet as one of their first destinations to research health insurance, whether it is gathering information to evaluate options or seeking answers to questions concerning their current provider," said comScore director Susan Engleson. "Having a strong online presence serves as both a gateway to consumers as well as an important branding opportunity for health insurance organizations."

Aetna Attracts Largest Audience in Q4

In Q4 2009, 23.8 million Americans visited a health insurance information site including both insurer and aggregator destinations. Aetna Sites led as the most visited destination with 4.8 million visitors (20 percent industry penetration), followed by Blue Cross Blue Shield Sites with 4.1 million visitors (17.4 percent penetration) and USInsuranceOnline.com at 4 million visitors (16.8 percent penetration). Nine different health insurance sites each attracted at least two million visitors during the quarter.

    
    
    Top Health Insurance Information Sites
    Q4 2009
    Total U.S. – Home/Work/University Locations
    Source: comScore Health Insurance Insights & Analysis
    -----------------------------------------------------
                               Q4 2009
                               Unique
                              Visitors       Industry
                                (MM)       Penetration
                              --------     ------------
    Total Industry
     Visitors*                 23.8          100.0%
    --------------             ----          -----
    Aetna Sites                 4.8           20.0%
    -----------                 ---           ----
    BCBS Sites                  4.1           17.4%
    ----------                  ---           ----
    USInsuranceOnline.com       4.0           16.8%
    ---------------------       ---           ----
    Kaiser Permanente           3.1           13.2%
    -----------------           ---           ----
    eHealthInsurance.com        2.8           11.6%
    --------------------        ---           ----
    CIGNA Sites                 2.6           11.0%
    -----------                 ---           ----
    United Healthcare
     Sites                      2.2            9.4%
    -----------------           ---            ---
    WellPoint Sites             2.2            9.4%
    ---------------             ---            ---
    Humana Sites                2.1            8.6%
    ------------                ---            ---

*Includes the following sites: BCBS, CIGNA, WellPoint, Aetna, Humana, USInsuranceonline.com, eHealthInsurance.com, United Healthcare, Coventry, IndividualHealthQuotes.com, Vimo.com, GoHealthInsurance.com, Health-Plan-Quote.com, HealthInsuranceSort.com, Assurant Health, MedHealthInsurance.com, HealthQuoteExpert.com, Kaiser Permanente

Ms. Engleson continued, "The Web serves as a critical channel for health insurance providers to engage with consumers and consumers are displaying increasing comfort in turning to the Web to obtain this often complex information."

comScore will discuss these findings among others in a complimentary webinar, The Online Health Insurance Landscape, on Tuesday, February 16 from 2:00 pm - 3:00 pm EST. For more information and to register please visit: https://www1.gotomeeting.com/register/912653569

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow us on Twitter

http://twitter.com/comScore

http://twitter.com/gfulgoni

http://twitter.com/m_abraham

SOURCE comScore, Inc.

RELATED LINKS
http://www.comscore.com

'/>"/>

SOURCE comScore, Inc.
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. 57 Million Americans Sickened by H1N1 Flu: CDC
2. Majority of Americans Approve of President Obamas Handling of Afghanistan and National Security But Disapprove of Handling of Economic Issues, Per Franklin & Marshall College Poll With Hearst Television
3. Luth Researchs IndicatorEDG(TM) Study Finds Americans Hopes of Achieving Their Dreams Are Fading
4. Nearly half of Americans believe H1N1 outbreak is over, poll finds
5. Americans United for Life Defends Arizonas Informed Consent Law
6. NVHR: Administrations 2011 Budget Proposal Shortchanges Five Million Americans Afflicted with Chronic Viral Hepatitis
7. NVHR Issues Challenge to Administration, Congress: Dont Leave 5 Million Americans Afflicted with Chronic Viral Hepatitis Out in the Cold with Budget Freeze
8. Earthquake Safety a Concern for Americans
9. 55 Million Americans Sickened by Swine Flu So Far
10. Americans for Responsible Health Care Launch Ad Campaign in Massachusetts Senate Special Election Campaign
11. It's January...Do You Know Where Your Thyroid Is? Thyroid Awareness Month Focuses on Millions of Undiagnosed Americans with Thyroid Problems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/27/2017)... ... March 27, 2017 , ... Drs. Justin Kolnick, Kara Diamond, ... teaching their patients about the key role this treatment plays in protecting oral health, ... endodontist. To better serve those who need a root canal in White Plains, NY ...
(Date:3/27/2017)... ... March 27, 2017 , ... SyncDog, Inc. , the ... partners LG Business Solutions at ATARC Federal Mobile Computing Summit , March ... provide education and examination into the mobility tools and technology employed by the ...
(Date:3/27/2017)... ... ... The Case Management Society of America (CMSA) will install six new members ... has elected their upcoming President-Elect, Secretary, Treasurer and two Directors to serve on the ... position has also been added to the BOD, per an appointment made by CMSA ...
(Date:3/27/2017)... ... March 27, 2017 , ... Advantexe ... announced the launch of a new research study, The Business Readiness Report. The ... execute that strategy, and the actual success of achieving individual and company goals. ...
(Date:3/27/2017)... ... ... is still in shock after receiving a $2,500 Academic Award from California Casualty . ... , She thinks the coming week is going to be a very joyful for her ... my students.” , The award will allow the 4th grade teacher at Tumwater Hill Elementary ...
Breaking Medicine News(10 mins):
(Date:3/27/2017)... 27, 2017  Twist Bioscience, a company accelerating science ... that it raised an additional $33 million. To date, ... "It is an exciting time to ... and continue to deliver industry-leading gene volume to our ... Emily M. Leproust, Ph.D., CEO of Twist Bioscience. "We ...
(Date:3/27/2017)... , March 27, 2017  PhaseRx, Inc. (NASDAQ: ... life-threatening inherited liver diseases in children, today reported ... year ended December 31, 2016 and provided an ... "PhaseRx continued to make progress during the fourth ... results from our non-human primate safety study, and with ...
(Date:3/27/2017)... , March 27, 2017 Invivotek, LLC, a ... in vivo pharmacology contract research organization (CRO), ... to its newly expanded preclinical research facility in ... provides a cleaner, renewable energy source to reduce costs ... Completion of the Genesis Solar Farm follows Invivotek,s recent ...
Breaking Medicine Technology: