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One Million Boxes of Over-the-Counter Smoking Cessation Products Sold in January 2008
Date:2/4/2008

okers quit smoking. Data from more than 100 clinical trials among more than 35,000 people have established the safety and efficacy profile of therapeutic nicotine for successful smoking cessation. These products are available without a doctor's prescription, in flexible dosing options at more than 35,000 retail outlets across the country.

"We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking. But we know for some people, this is not an easy addiction to break, and we want to remind them of the safe options to wean them off of nicotine -- like NicoDerm CQ -- which are easily available to help support their quit attempts," said Bill Slivka, Vice President Smoking Control, GlaxoSmithKline Consumer Healthcare.

To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge to consumers. The placebo patch is available online at http://www.NicodermCQ.com. It is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt.

Quitting smoking is the most important step smokers can take to improve their health -- and it's also one of the most difficult. By developing innovative new products and support systems to improve the quit experience, GSK Consumer Healthcare is working to inspire and enable every smoker to quit.

About NicoDerm CQ

NicoDerm CQ is the best-selling smoking cessation patch in history and has helped millions of smokers quit. It is also the number one doctor-recommended patch to quit smoking. When used as directed, NicoDerm CQ allows a smoker to gradually adjust to having less nicotine until eventually he does
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SOURCE GlaxoSmithKline Consumer Healthcare
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