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One A Day(R) and Major League Baseball Raise Over $106,000 to Strike Out Prostate Cancer
Date:6/2/2008

MORRISTOWN, N.J., June 2 /PRNewswire/ -- Watching your favorite player strike out isn't usually cause for celebration, but for One A Day(R) multivitamins and Major League Baseball (MLB) strikeouts are leading to big wins. The makers of One A Day and MLB announced today the latest results of the "One A Day Men's Presents the MLB Strike Out Prostate Cancer Challenge." Created earlier this year as part of an exclusive partnership between MLB and One A Day, the program has raised $106,120 to date for the Prostate Cancer Foundation.

As part of the program, One A Day and MLB will donate $10 for every strikeout throughout the 2008 Major League Baseball season to the Prostate Cancer Foundation, the world's largest philanthropic source of support for prostate cancer research. An additional $1 million will be donated if any one pitcher achieves 21 strikeouts in a nine-inning game to set a new MLB record. The goals of the program are to raise funds to support research to find a cure for prostate cancer and to raise awareness about the importance of maintaining prostate health through proper nutrition and early detection of problems.

"We are thrilled that One A Day and Major League Baseball have come together to raise awareness and funds to help find better treatments and a cure for prostate cancer," said Dave Perron, Vice President, Baseball and Sports Enterprises for the Prostate Cancer Foundation. "With these two strong organizations in the fight, we know we'll be able to do even more to find a cure for this deadly disease."

Prostate cancer is a disease one in every six men will be diagnosed with during his lifetime. For Chicago White Sox designated hitter and program spokesperson Jim Thome, the disease hits very close to home.

"Prostate cancer affects far too many men each year including members of my own family," said Thome. "So, getting involved in this program with One A Day was a no brainer. I want to do all I can to spread the word about the things men can do to help maintain their prostate health."

One A Day has complete multivitamins specially formulated for men to support prostate health. Both One A Day Men's Health and One A Day Men's 50+ Advantage have selenium to help support prostate health.

"We created this program with MLB with high expectations based on our shared commitment to Americans' health and well-being," said Jay Kolpon, Vice President, Marketing, Bayer HealthCare. "With $106,120 raised so far, the 'One A Day Men's Presents the MLB Prostate Cancer Challenge' is set to make important strides in the fight against prostate cancer."

Each month of the season, an update on the number of strikeouts and contribution to date is announced through a national television and print campaign. The program will culminate during the postseason with a televised on-field ceremony announcing the strikeout and contribution totals for the season.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to http://www.MLB.com.

About One A Day Multivitamins

Bayer Consumer Care's complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Men's Health Formula specially formulated with Selenium for prostate health; One A Day Men's 50+ Advantage which includes Selenium for prostate health and Ginkgo to support memory and One A Day Women's 50+ Advantage with Calcium and Vitamin D for bone strength and breast health and Ginkgo to support memory and concentration and One A Day WeightSmart Advanced for targeted nutritional and energy support. For more information about One A Day multivitamins, visit http://www.oneaday.com.

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $320 million and provided funding for prostate cancer research to more than 1,400 researchers at 150 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for recurrent prostate cancer. For more information, visit http://www.prostatecancerfoundation.org.


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SOURCE Bayer HealthCare
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