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On World Menopause Day, October 18, The International Menopause Society and World Health Organization Urge Women to Learn About Their Options for Dealing With Menopause
Date:10/15/2009

Board Certified OB-GYN and immediate Past President of the New Jersey Obstetrical and Gynecological Society Shares Thoughts on Natural Treatments

HACKENSACK, N.J., Oct. 15 /PRNewswire-USNewswire/ -- According to NAMS (North American Menopause Society), 6,000 U.S. women reach menopause each day, more than two million a year. For the majority of women, hot flashes, night sweats, irritability and mood swings significantly hamper their lifestyles. For years, women have searched for a treatment that was safe and effective; one that would relieve their symptoms and enable them to continue to enjoy the prime time of their lives.

"With the release of the Women's Health Initiative in 2002, and a recent study published in the Lancet medical journal saying women who have lung cancer and use Hormone Replacement Therapy (HRT) have a 71 percent higher mortality rate than women with lung cancer who are not on HRT, I have a healthy distrust of HRT," states Dr. Robert Gallo, board certified OB-GYN and the immediate past president of the New Jersey Obstetrical and Gynecological Society. "Since then I have been suggesting to my patients that they try non-hormone alternatives such as Black Cohosh and increase soy in their diet. "

Enter GEM Keep it cool(TM) (www.drinkgem.com), the first ever, ready to drink wellness supplement for menopause relief made with natural and nature-identical ingredients free of the risks associated with hormones. Dr. Gallo joined forces with Seattle-based Beveragette Ventures, LLC to help create this breakthrough product that contains all the ingredients he studied through the years and prescribed to his patients. GEM Keep it Cool contains a blend of Black Cohosh, geniVida(TM) (a non-soy isoflavone), and a proprietary blend of adaptogens.

About the Ingredients

Black Cohosh is a naturally grown herb which dates back hundreds of years. More than 20 clinical trials involving more than 3,000 women support the use of black cohosh in easing both the physical and psychological symptoms of menopause. The Black Cohosh used in GEM(TM) Keep it Cool is locally grown in the United States, then refined in France to a water soluble form which makes it significantly more bio-available than traditional pills or powders. Practice Bulletin Number 28, a type of best-practices alert published by the American College of Obstetricians and Gynecologists, suggests that black cohosh, together with non-soy isoflavones, may be helpful in the management of menopausal symptomatology.

geniVida(TM) is a soy-free isoflavone that works in a nature-identical manner to soy, but is non-allergenic for patients who might be allergic to soy. The soy isoflavone contained in geniVida(TM) is genistein which has the strongest estrogenic activity. It is clinically proven to reduce the severity and frequency of hot flashes, but also is 10 times more potent in binding to bones' estrogen receptors than other soy, making it extremely beneficial to bone health.

Adaptogens are found throughout the world and increase the body's natural resistance to stresses such as trauma, anxiety and fatigue. The proprietary blend found in GEM(TM) Keep it Cool contains 10 of only 30 known adaptogens in the world. These adaptogens increase the general sense of well-being.

"The GEM team realizes there are limitations to the benefits of each of our ingredients when used individually, but when combined they create a unique, safe and effective product to relieve the symptoms of menopause," says Dr. Gallo. "I am excited to be involved with this product as this is an overwhelming issue for my patients and after 28 years in the field I am willing to do anything to help them through it."

About Beveragette Ventures LLC

Beveragette Ventures LLC, is a leading developer of proprietary blended, wellness beverages, headquartered in Sammamish, WA. Established in 2008, the company was created by women for women, to provide healthy, natural and effective solutions to combat the lifestyle stresses of today's busy women. Working with exhaustive clinical research and partnering with the world's premier suppliers of the highest purity, optimal performing botanicals, herbs and dietary supplements, Beveragette Ventures LLC is recognized for its commitment to product safety, quality and product efficacy. For more information, go to www.drinkGEM.com.

SOURCE Beveragette Ventures LLC


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SOURCE Beveragette Ventures LLC
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