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On World AIDS Day, Russell Simmons and Special Guests Attended 'Empowerment for Africa' Dinner
Date:12/4/2008

Support the Diamond Empowerment Fund by purchasing the Green Bracelet at www.simmonsjewelryco.com

NEW YORK, Dec. 4 /PRNewswire/ -- The Diamond Empowerment Fund (D.E.F.), Hearst Magazines, and A Diamond is Forever banded together to host the exclusive "Empowerment for Africa" dinner held at Hearst Tower in Manhattan Monday evening in recognition of World AIDS Day. D.E.F. co-founder Russell Simmons and special guests including Tamsin Smith, President of the (RED) campaign were in attendance to generate buzz for D.E.F.'s mission centered on supporting education initiatives that develop and empower economically disadvantaged African communities in nations where diamonds are a natural resource. Education is critical in curbing the spread of HIV/AIDS, and thus World AIDS Day provided an apt stage to publicize D.E.F.'s objective.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081204/NY49966 )

Crucial to the endurance of D.E.F.'s mission are funds generated from the sale of Simmons Jewelry Co.'s "Green Bracelet." Kim Kardashian, Cassie,Rev. Run and wife Justine Simmons, Gayle King, Africa's Angel ambassador Nicola Breydenback, and others including United Nations dignitaries and leaders of the jewelry industry sported the iconic piece Monday in a display of solidarity and support for the philanthropic undertaking. Crafted from genuine green malachite beads and a conflict-free rough diamond, the Green Bracelet embodies the natural beauty of Africa and celebrates the resources the rich continent has to offer. Give the gift that gives this holiday season by purchasing the Green Bracelet at stores nationwide or online at www.simmonsjewelryco.com.

About Simmons Jewelry Company, LLC

Simmons Jewelry Co. is where fashion meets fine jewelry. The company is quickly emerging as an industry leader and design innovator in all jewelry categories. SHR & Simmons Jewelry Group holds the licenses to Kimora Lee Simmons for Hello Kitty fine jewelry and watch collections (North America), Hello Kitty by Simmons Jewelry Co., Baby Phat Fashion Watch Collections, Simmons Steel Collection and Brown Sugar by Justine Simmons. Simmons Jewelry Co. can be found in premier jewelers and fine department stores including Zales, Gordon's Jewelers, Kay Jewelers, Jared the Galleria of Jewelry, Neiman Marcus and Macy's East Department Stores. For more information about Simmons Jewelry Co. and retail locations visit www.simmonsjewelryco.comhttp://www.simmonsjewelryco.com


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SOURCE Simmons Jewelry Co.
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