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On Staying Alive's 10th Anniversary, Gym Class Heroes Singer Travis McCoy Named 2009 Foundation Ambassador
Date:11/27/2008

LONDON, Nov. 27 /PRNewswire/ -- To coincide with Staying Alive's tenth anniversary on World AIDS Day (December 1st), MTV Networks International has announced the appointment of Travis McCoy, lead vocalist of the alternative hip-hop band Gym Class Heroes, as the Foundation's new 2009 Ambassador.

Travis joins a host of celebrities including Kelly Rowland (Ambassador since 2008), Beyonce, Mary J Blige, Justin Timberlake and Diddy, who have all lent their names over the past ten years, to raise the profile of Staying Alive -- MTV's global campaign dedicated to HIV and AIDS issues. As 2009 Ambassador, Travis becomes the first male face of the Foundation.

Commented Bill Roedy, Chairman and CEO of MTVNI and Chair of The Staying Alive Foundation Board of Directors, "As Staying Alive reaches ten years, we are happy to have Travis on board as Ambassador. He has a strong connection with young people, especially young males, and will have a profound impact as a role model for them. His mandate will be to speak to them about prevention, stigma and respect."

Said Travis McCoy, "I've been that young naive boy, running around, not caring, wanting to have sex ... I can definitely relate to the young guys out there now who are thinking about sex and having sex ... I want to try and be a positive influence on them, talk to them about respecting themselves, protecting themselves and the girls and women around them. Staying Alive has done amazing work over the last ten years and I am really excited to be part of it all. It's really important that we just keep talking about it."

Travis' new role as ambassador will be to carry on the legacy of Staying Alive and Kelly Rowland's dedicated efforts as ambassador. In this new role, Travis will use his inimitable style to encourage, energize, and empower young people who are involved in HIV/AIDS awareness, education and prevention campaigns as well as help tackle t
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SOURCE MTV Networks International
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