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On Game Day, Sometimes Winning Isn't Everything
Date:2/1/2013

processing information and making decisions. Still, it's shockingly strong -- your emotions are when your team wins and loses. People get more emotional about sports than they do all kinds of other things in their lives."

For her part, Bee concluded: "Not that this is a consolation to fans whose favorite teams or athletes lose, but if it's a close game they'll generally still enjoy the experience. And you'll often hear them saying things like, 'Oh, I'm disappointed they lost, but, wow, that was a good game.'"

More information

The U.S. Centers for Disease Control and Prevention offers tips for having a safe and healthy Super Bowl celebration.

SOURCES: Colleen Bee, Ph.D., assistant professor, marketing, College of Business, Oregon State University, Corvallis, Ore.; Don R. Forsyth, professor, Jepson School of Leadership, University of Richmond, Va.; Jan. 13, 2013, Journal of Media Psychology, online


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