Navigation Links
Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
Date:9/3/2007

Acquisition of Consultech Strengthens Omnicom's Presence in China's Growing

Healthcare Market

BEIJING, Sept. 3 /PRNewswire-FirstCall/ -- Omnicom Group Inc. ("Omnicom") (NYSE: OMC), the leading global advertising and marketing services group, has acquired, through its Diversified Agency Services division ("DAS"), a majority ownership interest in Consultech, a leading healthcare market consulting and marketing communications company based in China.

With offices in Beijing and Shanghai, Consultech offers a wide range of marketing services to multinational and local healthcare companies covering strategic consulting, marketing research, marketing communications and advertising. Consultech's clients include Novartis, Novo Nordisk, Xian- Janssen, Ipsen and China Resources Corp.

"Through Consultech joining Omnicom, we have strengthened our ability to deliver a full scope of services to our healthcare clients in China," said David Stark, President & CEO of DAS Asia-Pacific Healthcare. "During 2007 we have already seen strong growth in our healthcare footprint in China through our association with Consultech. Moreover, Consultech's solid healthcare credentials and know-how are helping other Omnicom networks in China deliver their own specialized marketing services to healthcare clients. The formalization of our relationship can only help speed our total growth," added Stark.

Jiang Song, Managing Director of Consultech, said, "Our decision to join Omnicom opens a new era of development for us. Our deep understanding of the Chinese healthcare market and extensive experience in consulting and marketing communications combined with Omnicom's global resources and networks further enhances Consultech's ability to provide the best services to healthcare companies in China."

"Over the last three years, there has been a growing consensus between the global and regional management of pharmaceutical companies on the importance of bringing best practices in healthcare marketing communications to the local marketing and product management teams. Many healthcare marketers in China tell me that they are looking to implement best practices and need the know- how and leadership that Omnicom companies can provide. For many years, we have successfully demonstrated our ability to deliver such leading services in many Asia Pacific markets (notably Japan), and we are particularly excited about the huge China opportunity," observed David Stark.

"China's rapidly growing healthcare market is a key strategic focus for Omnicom," said Thomas Harrison, Chairman and CEO of DAS. "The addition of Consultech is particularly important as it adds substantial scale and reach to meet the increasing needs of our healthcare clients in China."

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom comprises the industry's most award-winning advertising brands, BBDO, DDB, and TBWA, specialist media-buying companies OMD and PHD, and the Diversified Agency Services group ("DAS"), which is itself comprised of more than 160 companies operating through a combination of networks and regional organizations in the fields of Customer Relationship Management; Public Relations and Specialty Communications including Healthcare. DAS companies serve international and local clients through more than 700 offices in 71 countries.

DAS has over many years built the most influential global healthcare communications practice represented by specialist agencies such as Cline Davis & Mann, LyonHeart, Corbett Accel Healthcare Group, Harrison & Star, KPR, Adelphi Group and, in Europe and Asia, Targis.

Targis has experienced strong growth over the last 10 years. Its main clients include Pfizer, Wyeth, Johnson & Johnson, Mundipharma, Schering-Plough and Novartis. Targis handles more of the world's top brands in Japan than any other agency. Brands launched include Lipitor, Enbrel, Plavix and the re- launch of Norvasc.

For further information on Omnicom and its brands, please visit http://www.omnicomgroup.com.

About Consultech

Consultech, established in 1995, is one of the leading Healthcare Consulting and Marketing Communications companies in China with offices in Beijing and Shanghai. It enables its clients to grow by integrating local insights with international practices. The company helps clients achieve business success in China by providing the highest level of strategic thinking and integrated services in market research, strategic planning & consultancy, marketing communications and advertising.

Consultech works with major multinational companies and local Chinese companies. Its clients include Novartis, Novo Nordisk, Xian-Janssen, Ipsen and China Resources Corp.

For more information on Consultech, please visit http://www.consultech.com.cn or contact jiangs@consultech.com.cn.


'/>"/>
SOURCE Omnicom Group Inc.
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Ossur Acquires the U.S. Orthopaedics Company
2. Stem of Hope: Stem Cell Research Acquires a Brittle Star As A model
3. Pfizer Acquires Worldwide Rights For New Overactive Bladder Drug
4. Premier Army Hospital Acquires PET-CT Scanner
5. Wockhardt acquires Protinex, Farex brands from Netherland Co
6. Indoco Remedies Acquires La Nova Chem
7. Ranbaxy Acquires Glaxosmithklines Generic Unit in Spain
8. AIIMS Acquires Four-Armed Robot to Assist in Surgeries
9. Apollos Global Arm Acquires US-based Firm
10. ‘Obesity’ Acquires Permanent Resident Status in the US
11. Indias Wockhardt Acquires Irish Firm
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... ... (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ’17, along ... updates for the primary prevention of cardiovascular diseases during the 15th Annual ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Ellevate Network, ... in business to advocate for action towards gender equality at their inaugural Summit in ... around the globe, and reached a social audience of over 3 million. To watch ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
(Date:10/12/2017)... WAUSAU, Wis. (PRWEB) , ... October 12, 2017 ... ... formulated standard products to meet the demand of today’s consumer and regulatory authorities ... team of probiotic experts and tested to meet the highest standard. , ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... Mohebi Hair Restoration, has recently contributed a medical article to the newly revamped ... cosmetictown.com. Dr. Mohebi’s article spotlights the hair transplant procedure known as Follicular ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... Divoti USA will engrave and process all non-coated stainless ... FDA requirements, which stipulates new criteria regarding medical device manufacture and ... ID jewelry such as Medical ID Bracelets, can rest assured that ... the new FDA requirements . ... Divoti offers this dark mark fiber laser engraving process with ...
(Date:10/11/2017)... , Oct. 11, 2017  Caris Life Sciences ... on fulfilling the promise of precision medicine, today announced ... joined Caris, Precision Oncology Alliance™ (POA) as its 17 ... centers, the St. Jude Crosson Cancer Institute will help ... the use of tumor profiling, making cancer treatment more ...
(Date:10/10/2017)... 2017  NDS received FDA 510(k) clearance in May 2017 for ... stand specifically designed for endoscopy environments. An innovative secondary monitor solution, ... solution to support the improvement of patient outcomes, procedural efficiency, and ... ... ...
Breaking Medicine Technology: