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OmniPod(R) Insulin Management System Wins 2009 Edison Best New Product Award
Date:4/1/2009

a professional in the world of technology myself, I appreciate OmniPod's advanced wireless capabilities and diabetes management -- it's truly one of a kind," he added.

Insulet Co-Founder John Garibotto, who played a central role in the OmniPod System's development, further explained what sets it apart: "The Pod is a key part of OmniPod's revolutionary design. It holds the pumping mechanism in a disposable, self-contained device that is worn for up to three days at a time and then replaced. We were able to eliminate the need for tubing by separating the controls and user interface from the insulin delivery mechanism."

The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edison's own innovation best practices, called the Five Competencies of Innovation. Winners were selected by members of the national Marketing Executive Network Group, who cast their ballots for entries they deemed worthy of being linked to the Edison name.

"We are deeply grateful that OmniPod has been honored by the Edison Awards for the positive impact it has on the lives of people with diabetes," said Duane DeSisto, president and CEO of Insulet Corporation. "We created OmniPod from scratch using a customer focused approach. With the input of people living with diabetes, we were able to design a unique, easy-to-use insulin delivery system that allows our customers to get the best treatment and live their lives to the fullest."

For more information on OmniPod, visit www.myomnipod.com.

About The Edison Awards:

The Edison Best New Products Award(TM) honors excellence in new product development, marketing and i
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SOURCE Insulet Corporation
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