Navigation Links
Olympic Gold Medalist Simone Biles, American Academy of Sleep Medicine and More Lead the Charge for More Sleep in Mediaplanet's New Campaign!
Date:3/10/2017

Mediaplanet today announces the distribution of its fifth edition of “Sleep Sensitivity,” a guide on getting the rest needed to have a productive life that also highlights the various sleep conditions plaguing our nation. The campaign encourages readers to make time for sleep — an often-underrated activity.

“As one of the pillars of a healthy lifestyle, sleep is essential for your physical health, mental well-being, daytime alertness and performance. Adults should sleep 7 or more hours per night on a regular basis to promote optimal health,” says Dr. Robert Chervin, the president of the American Academy of Sleep Medicine. Chervin does note that while 7 hours is the goal, there is a common factor that may prevent this from happening: stress. “Stress is a common cause of insomnia, which involves difficulty falling asleep or staying asleep. Insomnia can result in part from ongoing, stressful life situations that occupy your time and preoccupy your mind. This type of stress may involve time pressures at work, frequent travel, relationship challenges or taking care of a family member who has a chronic illness.”

In addition to insomnia, the campaign looks at other sleep conditions, including narcolepsy. “Narcolepsy is estimated to affect over 200,000 U.S. adults. People with untreated narcolepsy suffer from chronic daytime sleepiness, sometimes falling asleep unexpectedly during the day, which is often described as ‘sleep attacks,’” shares the Better Sleep Council. While the cause of narcolepsy is unknown, research shows that a combination of environmental and genetic factors influence the immune system. This section of the campaign was made possible by one of our Key Sponsors — Jazz Pharmaceuticals.

Among the campaign partners is U.S. Olympic gold medalist Simone Biles. After proving to be unstoppable on the gymnastics mat, Biles shares that she does, in fact, slow down every day to get the rest she needs to do her best. Biles also makes sure that other children are getting the rest they need to succeed. Her work with Ticket to Dream Foundation teaches the importance of sleep for all children while specifically highlighting those in the foster care system. "Foster children hold a special place in my heart, so I’m excited to partner with a brand that not only understands the importance of a good night’s sleep but also shares my passion for helping those kids," says Biles.

The print component of “Sleep Sensitivity” is distributed within USA Today in the New York, Boston, Philadelphia, Washington DC, Baltimore and Houston markets, with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital campaign, click here.

This campaign was made possible with the support of the American Academy of Sleep Medicine, MyEarlySense, Simone Biles, Ticket to Dream Foundation, NovaSom, Better Sleep Council, MattressFirm, CertiPUR-US, Dr. James Maas, Dr. Michael Breus, Narcolepsy Network, Anxiety and Depression Association of America, Jazz Pharmaceuticals, Arianna Huffington, ProSomnus Sleep Technology and Tempur-Sealy International.

Read the full story at http://www.prweb.com/releases/2017/03/prweb14141644.htm.


'/>"/>
Source: PRWeb
Copyright©2017 Vocus, Inc.
All rights reserved


Related medicine news :

1. Speedskating Olympic Events Put Utah Front and Center Leading Up to the 2014 Sochi Games
2. Co-E1 NADH Begins Olympic Athlete Sponsorship of Shevon Stoddart
3. Womens empowerment and Olympic success
4. Sport Court Provides All Sports Surfaces for New International Olympic Committee Training Center in Haiti
5. Head Over Heels Athletic Arts’ Head Boys Competitive Team Coach Michael as he Judges at the 2014 Youth Olympic Games in China
6. K9 Dog Park Announces Launch Of Daycare Olympic Games – D.O.G.
7. AC/DC Tickets at Olympic Stadium in Montreal and TD Place Stadium in Ottawa: Ticket Down Slashes AC/DC Ticket Prices in Montreal and Ottawa for 2015 "Rock or Bust" Tour
8. Anne Shadle and Controlling the Olympic Moment on SCI TV
9. PureFormulas Presents Special Olympics 5K Run/Walk on Sunday, May 3, 2015
10. Choices Recovery South Bend Interviews Olympic Athlete Louise Hazel on Making Positive Decisions
11. Parker and Sons is Proud to Support the Special Olympics with Their Everybody Wins Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/12/2019)... ... June 12, 2019 , ... Ovation Travel ... U.S., today announced that its Chairman and CEO Paul Metselaar has received the ... presented last Wednesday evening at New York City’s Capitale as part of the ...
(Date:6/12/2019)... , ... June 12, 2019 , ... ... significantly impacts their life, preventing them from participating in education or the workforce, ... will urge policymakers to recognize communication as a human right and address communication ...
(Date:6/11/2019)... (PRWEB) , ... June 11, 2019 , ... ... report on its recent workshop with government regulators, biopharma companies, and ... facioscapulohumeral muscular dystrophy (FSHD) . The Society is the world’s largest research-focused ...
(Date:6/6/2019)... CITY, Mo. (PRWEB) , ... June 05, 2019 ... ... accountable care, today announced the call for speaker proposals for its fourth annual ... in Scottsdale, Arizona. , The annual symposium brings together hundreds of health ...
(Date:6/6/2019)... ... ... The fourth annual event takes place on Saturday, June 8, at the Gulf Place Beach ... we feel it is important to be a positive influence in the community and connect ... along the Emerald Coast and we look forward to supporting this event each year,” said ...
Breaking Medicine News(10 mins):
(Date:6/13/2019)... ... June 13, 2019 , ... Recent lawsuits, including ... a back problem, underscore the responsibility of employers to provide reasonable accommodations to ... requests are reasonable and which are not - from requests by hearing-impaired and ...
(Date:6/13/2019)... Va. (PRWEB) , ... June 13, 2019 , ... The ... new executive director to succeed current executive director Nicholas Croce Jr., MS. The search ... of the Board of Directors, past APNA Presidents, and Council and Chapter leaders. , ...
(Date:6/13/2019)... ... June 13, 2019 , ... ... years of educating medical professionals and the public about non-invasive photobiomodulation (PBM) therapy ... in Orlando, Florida to help commemorate the milestone. , Also known ...
Breaking Medicine Technology: