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Olympic Gold Medalist, World Cup Champion and Soccer Hall of Famer Joy Fawcett Sports A New Uniform as an Official Cuties(R) California Mandarin and Clementine Spokes-Mom
Date:12/1/2009

industry peers and media alike as "the" ultimate soccer mom, Fawcett seamlessly maintained a record-breaking soccer career while raising three girls - today ages 15, 12 and 8. Her unprecedented soccer career culminated this August with her induction into the National Soccer Hall of Fame. She currently runs the Saddleback United Soccer Club with her husband in Orange County, California.

"Joy has been an advocate of Positive Coaching Alliance for years ... while naturally being a role model mother, teammate and coach," said Jim Thompson, PCA founder and author of books such as Positive Sports Parenting. "Together with Joy, Cuties and Positive Coaching Alliance will be bringing moms more than simply sweet healthy snacks, but rich food for thought about how to extend the life lessons sports can teach beyond the soccer field."

A continued sponsor of American Youth Soccer Organization (AYSO) and Soccer Youth Road Trip, Cuties expands into Texas with the sponsorship of U.S. Club Soccer. As a popular and naturally sweet snack at these tournaments and events, the Cuties street teams will create an on-site experience that includes product sampling, complimentary coaching materials from PCA, games and contests with prizes including Thompson's recent books The Double-Goal Coach and The High-School Sports Parent: Developing Triple-Impact Competitors.

Cuties "Clicks" with the Online Community

As moms look to the Internet for connection as much as information, CutiesCitrus.com will get a social media makeover. Relaunching in November, the site will engage moms as well as kids with activities for both. For mom, there will be a blog, video vignettes on positive coaching and snacking from Fawcett and Thompson, a direct-to-consumer couponing program and links to Facebook, Twitter and Flickr. For kids, there will be video "Soccer Click-it Clinics" with Fawcett, new games and downloadable activities.


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SOURCE Paramount Citrus
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