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Olympic Gold Medalist, World Cup Champion and Soccer Hall of Famer Joy Fawcett Sports A New Uniform as an Official Cuties(R) California Mandarin and Clementine Spokes-Mom
Date:12/1/2009

LOS ANGELES, Dec. 1 /PRNewswire/ -- Gooooooaaaaaal! Cuties® California Mandarins and Clementines kicks off its 2009/2010 growing season with a fresh starting lineup that expands the brand's relationship with kids' soccer. Joy Fawcett - an award-winning soccer player, coach and mom - will captain the brand's efforts to celebrate and mentor moms on the sidelines and online. Combined with league sponsorship expansion into Texas and a community-based Web site re-launch, Cuties ups the game to score with moms.

"Both Joy and Cuties are native to California - so the partnership is natural and sweet, like our fruit," said Ashley Martorana, Director of Marketing for Paramount Citrus. "Joy is a role model, soccer player AND mom ... with three Olympic medals to complement her three daughters. We can't imagine a better spokes-mom who can speak from the heart, from the field and from the mom's shopping list."

The "Cuties Ultimate Soccer Mom Search" will activate grass-roots street teams at more than 80 soccer tournaments sponsored by Cuties to spot moms who take cheering to a whole new league. These moms will be entered into a contest to win $5,000 and an "ultimate" soccer clinic for the team with Fawcett. At select stops throughout the tour, Fawcett will join the Cuties street teams to lead mini clinics, sign autographs and chat with players. Fawcett also will chat with moms about the power of "Second-Goal" Parenting(TM), developed by Positive Coaching Alliance (PCA), which focuses on the "second goal" of youth sports - life lessons - along with the goal of winning on the scoreboard.

"As an athlete, professional, mom and coach, I wear many uniforms. And I'm proud to sport a Cuties jersey as the brand's spokes-mom," said Fawcett. "Cuties is more than just a product I support - it's a staple on my personal shopping list and in my soccer snack bag for weekend tournaments."

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SOURCE Paramount Citrus
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