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Olympic Champion Mary Lou Retton and ASCO Join Frosted Pink with a Twist to Empower Women Through Education and Advocacy
Date:6/2/2008

an outreach partner. The result is a united effort of patient groups and professional organizations to broaden the message to millions who are touched by cancers that primarily affect women.

In 2007, the television event paired Grammy award-winning artists with Olympic Champion women's figure skaters in a unique collaboration of iconic stars from both disciplines. This year, Frosted Pink with a Twist will air nationally on ABC from 4 - 6 pm on Sunday, October 12. The show will re-air on additional cable networks throughout the remainder of the month. To extend the reach and impact, the public will have access to a dynamic web destination -- http://www.frostedpink.org -- which will serve as the foundation for a community of visitors looking for the latest information and links to the vitally important resources necessary for women to get involved and do something in the fight against cancers that primarily affect women.

According to the National Cancer Institute (NCI), an estimated 260,950 women will be diagnosed in 2008 with a women's cancer in the United States. The majority of women will be diagnosed with breast cancer (182,460), followed by endometrial cancer (40,100), ovarian cancer (21,650), cervical cancer (11,070), vulvar cancer (3,460) and vaginal cancer (2,210). The NCI estimates that 68,970 women will die of these cancers during 2008.

ASCO is composed of over 25,000 oncologists globally who are the leaders in advancing cancer care. Cancer.Net is made possible by The ASCO Cancer Foundation, which provides support for cutting-edge cancer research, professional education, and patient information.

Frosted Pink with a Twist is supported by presenting sponsors Sanofi-Aventis and Wachovia. Cream of Wheat, Five Rivers Winery, Laura Ashley, Merck & Co., Inc., and Nationwide Insurance have also signed on to support the show and promote the campaign in various ways.

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SOURCE Frosted Pink with a Twist
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