Olympic Champion Mary Lou Retton and ASCO Join Frosted Pink with a Twist to Empower Women Through Education an...(ll-AroundMen's Champion Paul Hamm as wel...),Health

"Frosted Pink's message is simple, but necessary: we all need to do our part in the fight against cancer," said Ms. Retton. "Our hope is that with more information, women will become empowered and become better advocates for their own health."

Raising awareness is especially significant because research continues to find that despite significant improvements in the diagnostic tools and treatment options for women's cancers, many women lack the basic information they need to get quality care. For example, studies from the last couple of years show that only two-thirds of all women aged 40 and over (66.4 percent) receive regular mammograms and Asian American, Hispanic/Latina, low-income and less educated women are less likely to have regular Pap tests. Moreover, while many women are concerned about breast cancer, 42 percent of those polled in a 2007 survey said they did not have a conversation with their doctor about their risks.

"Today, we know more about preventing, diagnosing and treating women's cancers than ever before," said Nancy Davidson, MD, president of the American Society of Clinical Oncology. "But if the oncology community is going to make the most of this progress, we must connect with the American public and inspire them to learn about these cancers so they can get educated, get empowered and take action."

Along with ASCO, Frosted Pink with a Twist brings together four of America's most effective patient advocacy organizations: the Gynecologic Cancer Foundation (GCF), the National Breast Cancer Coalition (NBCC), the National Coalition for Cancer Survivorship (NCCS), and the Ovarian Cancer National Alliance (OCNA). Moreover, the Oncology Nursing Society (ONS) has joined the initiative as
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