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Olympic Champion Mary Lou Retton and ASCO Join Frosted Pink with a Twist to Empower Women Through Education and Advocacy
Date:6/2/2008

Event to Showcase 2008 Olympic Gymnasts and Grammy Award-Winning Music Icons in Cancer Awareness Campaign

CHICAGO, June 2 /PRNewswire-USNewswire/ -- This year in the United States an estimated 260,000 women will be diagnosed with breast, cervical, endometrial, ovarian, vaginal, and vulvar cancers, and an estimated 69,000 women will die from these diseases. In response, a coalition of leading cancer organizations is creating a new initiative to communicate a very important message to all American women: be your own best advocate by learning as much as you can about cancer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080602/DC24039 )

As the oncology community meets in Chicago for the 44th Annual Meeting of the American Society of Clinical Oncology (ASCO), Olympic Champion Mary Lou Retton announced that the organization will join forces with five other national cancer organizations in a landmark television event and multimedia education campaign -- Frosted Pink with a Twist -- to raise awareness of cancer and inspire the public to learn more about early detection, prevention, and advances in cancer care and treatment. ASCO's newly launched patient Web site, Cancer.Net (http://www.cancer.net) will be the official clinical cancer information resource for Frosted Pink with a Twist. Cancer.Net brings ASCO's expertise and resources to people living with cancer and those who care for and about them.

Frosted Pink with a Twist is the anchor event of a multi-year television network, cable network and multimedia campaign that focuses on educating viewers about cancers that primarily affect women. Timed for National Breast Cancer Awareness Month in October and co-hosted by Mary Lou Retton, Frosted Pink with a Twist will highlight the current All-Around Women's Gymnastics Champion, Shawn Johnson, defending Olympic A
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SOURCE Frosted Pink with a Twist
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