Navigation Links
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey

Study reveals older e-patients want useful medical news and information, not friendly one-on-one conversation.

New York, NY (PRWEB) November 18, 2009 -- A new national study reveals that health organizations communicating via social media should forget about asking older e-patients to “friend” them on Facebook. Instead, health organizations would be better off providing this group with news and information about medical conditions, products and services via blogs, social networks and Twitter. The Pew Internet and American Life Project defines e-patients as U.S. adults who have gone online to find health and medical information.

The Path of the Blue Eye Project, a global initiative designed to encourage greater collaboration and knowledge sharing among health marketing communications professionals, commissioned this research.

Survey Highlights

-62% of e-patients 55 and older want news or information about medical conditions or diseases from health organizations using new or social media.

-Only 38% of e-patients between 45 and 54 want to communicate directly with health organization staff via social media.

-Surprisingly, only 37% of e-patients between 45 – 54 years old want health organizations to use social media to help them share information with people suffering from a medical condition.

How to Access the Full Study Results

Subscribers to the Path of the Blue Eye Project’s premium bi-monthly newsletter, unNiche, will have exclusive access to the full results of this survey. Future issues of the publication will include analysis about how the full U.S. e-patient population perceives efforts by pharmaceutical companies, managed care organizations, non-profits and other organizations to communicate with them via social media. To access a summary of the survey results and to subscribe to unNiche, please go to The first edition of unNiche is scheduled for release on December 1, 2009.

About This Research

Kelton Research, a leading polling firm, conducted a nationally representative online survey of 668 e-patients (18+) on behalf of the Path of the Blue Eye Project between November 3rd and November 10th, 2009. This study has a margin of error of +/- 3.1 percentage points.

About the Path of the Blue Eye Project

The Path of the Blue Eye Project is a global initiative developed by the health marketing communications consultancy Envision Solutions ( Learn more about the project at

# # #

Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Ability to cope with stress can increase good cholesterol in older white men, study finds
2. Many Older Americans Have Active Sex Lives
3. Good Cholesterol Wont Help Heavy-Drinking Older Men
4. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Frequent alcohol consumption increases cancer risk in older women
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. ISS and Glass Lewis Recommend Cholestech Stockholders Vote FOR Merger
9. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
10. Drug-free treatments offer hope for older people in pain
11. United Medicorp, Inc.s Shareholders Approve All Proposals
Post Your Comments:
Related Image:
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is ... associated with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas ... , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The ... published in Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the placement of ... President of North American Capital Sales at HTG Molecular . , ... the commercialization of the HTG EdgeSeq system and associated reagents in North America. , ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... has announced the addition of the " Global ... This report ... provides an updated review, including its applications in various ... total market, which includes three main industries: pharmaceutical and ...
(Date:6/24/2016)... , June 24, 2016  American Respiratory Labs (ARL), a ... now able to perform sophisticated lung assessments in patients, homes, thanks ... Inc. Patients are no longer limited to having ... PRO ® , ARL patients like Jeanne R. of ... the comfort of her own home. ...
(Date:6/24/2016)... NAMUR , Belgium , ...  (NYSE MKT: VNRX), today announced the appointment of ... Board of Directors as a Non-Executive Director, effective ... the Company,s Audit, Compensation and Nominations and Governance ... Board, Dr. Futcher will provide independent expertise and ...
Breaking Medicine Technology: