Navigation Links
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey
Date:11/18/2009

Study reveals older e-patients want useful medical news and information, not friendly one-on-one conversation.

New York, NY (PRWEB) November 18, 2009 -- A new national study reveals that health organizations communicating via social media should forget about asking older e-patients to “friend” them on Facebook. Instead, health organizations would be better off providing this group with news and information about medical conditions, products and services via blogs, social networks and Twitter. The Pew Internet and American Life Project defines e-patients as U.S. adults who have gone online to find health and medical information.

The Path of the Blue Eye Project, a global initiative designed to encourage greater collaboration and knowledge sharing among health marketing communications professionals, commissioned this research.

Survey Highlights

-62% of e-patients 55 and older want news or information about medical conditions or diseases from health organizations using new or social media.

-Only 38% of e-patients between 45 and 54 want to communicate directly with health organization staff via social media.

-Surprisingly, only 37% of e-patients between 45 – 54 years old want health organizations to use social media to help them share information with people suffering from a medical condition.

How to Access the Full Study Results

Subscribers to the Path of the Blue Eye Project’s premium bi-monthly newsletter, unNiche, will have exclusive access to the full results of this survey. Future issues of the publication will include analysis about how the full U.S. e-patient population perceives efforts by pharmaceutical companies, managed care organizations, non-profits and other organizations to communicate with them via social media. To access a summary of the survey results and to subscribe to unNiche, please go to http://bit.ly/epatientstudy. The first edition of unNiche is scheduled for release on December 1, 2009.

About This Research

Kelton Research, a leading polling firm, conducted a nationally representative online survey of 668 e-patients (18+) on behalf of the Path of the Blue Eye Project between November 3rd and November 10th, 2009. This study has a margin of error of +/- 3.1 percentage points.

About the Path of the Blue Eye Project

The Path of the Blue Eye Project is a global initiative developed by the health marketing communications consultancy Envision Solutions (www.envisionsolutionsnow.com). Learn more about the project at www.pathoftheblueeye.com.

# # #

Read the full story at http://www.prweb.com/releases/epatientstudy/09/prweb3229054.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Ability to cope with stress can increase good cholesterol in older white men, study finds
2. Many Older Americans Have Active Sex Lives
3. Good Cholesterol Wont Help Heavy-Drinking Older Men
4. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Frequent alcohol consumption increases cancer risk in older women
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. ISS and Glass Lewis Recommend Cholestech Stockholders Vote FOR Merger
9. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
10. Drug-free treatments offer hope for older people in pain
11. United Medicorp, Inc.s Shareholders Approve All Proposals
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey
(Date:2/20/2017)... ... February 20, 2017 , ... Chuck E. Cheese’s® and Center for Autism and ... at Chuck E. Cheese’s locations throughout New England, New York and New Jersey to ... experience the fun of visiting Chuck E. Cheese’s in a sensory-friendly environment. , ...
(Date:2/19/2017)... ... February 19, 2017 , ... Braun Industries will be participating as ... the event will take place February 23-25, 2017 at the Calvin L. Rampton Salt ... #909 with three new ambulances on display. , “JEMS is a ...
(Date:2/18/2017)... ... February 17, 2017 , ... ... Devicemakers , Sponsored by Axendia, **FDAnews Free Webinar**, March 1, 2017 — ... looking to reduce their regulatory burden? Pay dividends in enhanced and predictable ...
(Date:2/18/2017)... ... February 17, 2017 , ... Park Cities Pet Sitter ... Show on the Pet Life Radio network. The episode, which was posted this ... topics including: what factors led to Park Cities Pet Sitter’s being awarded the 2017 ...
(Date:2/17/2017)... ... February 17, 2017 , ... While EHR data has ... introduced an innovative workstation designed to reduce nursing fatigue while enhancing productivity. Based ... Workstation offers a lightweight, highly mobile, multi-functional alternative to the limitations of handheld ...
Breaking Medicine News(10 mins):
(Date:2/17/2017)... 17, 2017 According to a new market ... Particle Counters), Application (Cleanroom Monitoring, Contamination Monitoring of Liquids), and End ... by MarketsandMarkets, the market is expected to reach USD 330.6 Million ... of 3.7% from 2016 to 2021. ... ...
(Date:2/17/2017)... -- Research and Markets has announced the addition of the ... offering. ... comprehensive analytics for the US, Canada , ... , Latin America , and Rest of World. Annual ... a six-year historic analysis is provided for these markets. Market data and ...
(Date:2/17/2017)... 17, 2017  BioDigital, Inc., creators of the ... their 3D body mapping technology with eClinicalWorks, a ... integration will be used to capture and present ... the human body. BioDigital pilots show using a ... also increasing the precision of clinical annotations compared ...
Breaking Medicine Technology: