Navigation Links
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey
Date:11/18/2009

Study reveals older e-patients want useful medical news and information, not friendly one-on-one conversation.

New York, NY (PRWEB) November 18, 2009 -- A new national study reveals that health organizations communicating via social media should forget about asking older e-patients to “friend” them on Facebook. Instead, health organizations would be better off providing this group with news and information about medical conditions, products and services via blogs, social networks and Twitter. The Pew Internet and American Life Project defines e-patients as U.S. adults who have gone online to find health and medical information.

The Path of the Blue Eye Project, a global initiative designed to encourage greater collaboration and knowledge sharing among health marketing communications professionals, commissioned this research.

Survey Highlights

-62% of e-patients 55 and older want news or information about medical conditions or diseases from health organizations using new or social media.

-Only 38% of e-patients between 45 and 54 want to communicate directly with health organization staff via social media.

-Surprisingly, only 37% of e-patients between 45 – 54 years old want health organizations to use social media to help them share information with people suffering from a medical condition.

How to Access the Full Study Results

Subscribers to the Path of the Blue Eye Project’s premium bi-monthly newsletter, unNiche, will have exclusive access to the full results of this survey. Future issues of the publication will include analysis about how the full U.S. e-patient population perceives efforts by pharmaceutical companies, managed care organizations, non-profits and other organizations to communicate with them via social media. To access a summary of the survey results and to subscribe to unNiche, please go to http://bit.ly/epatientstudy. The first edition of unNiche is scheduled for release on December 1, 2009.

About This Research

Kelton Research, a leading polling firm, conducted a nationally representative online survey of 668 e-patients (18+) on behalf of the Path of the Blue Eye Project between November 3rd and November 10th, 2009. This study has a margin of error of +/- 3.1 percentage points.

About the Path of the Blue Eye Project

The Path of the Blue Eye Project is a global initiative developed by the health marketing communications consultancy Envision Solutions (www.envisionsolutionsnow.com). Learn more about the project at www.pathoftheblueeye.com.

# # #

Read the full story at http://www.prweb.com/releases/epatientstudy/09/prweb3229054.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Ability to cope with stress can increase good cholesterol in older white men, study finds
2. Many Older Americans Have Active Sex Lives
3. Good Cholesterol Wont Help Heavy-Drinking Older Men
4. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Frequent alcohol consumption increases cancer risk in older women
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. ISS and Glass Lewis Recommend Cholestech Stockholders Vote FOR Merger
9. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
10. Drug-free treatments offer hope for older people in pain
11. United Medicorp, Inc.s Shareholders Approve All Proposals
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Older E-Patients Prefer Facts, Not Friendship from Health Organizations Communicating Via Social Media, According to Path of the Blue Eye Project Survey
(Date:2/11/2016)... St. Petersburg, FL (PRWEB) , ... February 11, ... ... care providers and advocates will discuss how to improve care by making data ... and pediatric heart disease. The Summit on Transparency and Public Reporting of Pediatric ...
(Date:2/11/2016)... ... February 11, 2016 , ... veEDIS Clinical ... technology, with highly adaptable algorithms, has been updated to help Emergency Department physicians ... symptoms consistent with Zikas and a travel history to affected regions, or potential ...
(Date:2/11/2016)... ... February 11, 2016 , ... Life is known for throwing curves. It’s ... older, who gather once a year to play softball to raise money through ... the more than 50 players who competed in this year’s softball tournament share a ...
(Date:2/11/2016)... FRANCISCO (PRWEB) , ... February 11, 2016 , ... ... Houston-based multi-specialty practice Village Family Practice , will be presenting at the ... 2016, in Las Vegas, Nev. , During his session, “ Coding for ...
(Date:2/11/2016)... ... 11, 2016 , ... Pixel Film Studios brings the spirit of the holiday ... Christmas edition of the ProDrop series. Pick and choose from 30 unique designs inspired ... of Christmas using ProDrop's wintry generators. ProDrop Christmas is a Final Cut Pro X ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... , Feb. 11, 2016  Proliant Biologicals is proud ... Serum Albumin (BSA) manufacturing facility.  The facility is located ... , in Feilding. Boone ... to functionally duplicate the systems in the U.S. facility, ... used for U.S. installations.  --> ...
(Date:2/11/2016)... Breast Cancer Therapeutics in Asia-Pacific Markets to 2021 ... breast cancer market will experience considerable expansion from $1.9 billion ... Annual Growth Rate (CAGR) of 8.5%. --> Breast ... that the Asia-Pacific (APAC) breast cancer ... to $3.4 billion by 2021, at a Compound Annual Growth ...
(Date:2/11/2016)... , Feb. 11, 2016  AbbVie, a ... AbbVie Rheumatology Scholarship, designed to provide financial support ... as they pursue higher education goals. Fifteen scholars ... the 2016-2017 school year. The AbbVie Rheumatology Scholarship ... Haas , vice president, corporate social responsibility, brand ...
Breaking Medicine Technology: