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Old Orchard Introduces First Multi-Serve Vitamin Water, Sweetened with Agave Nectar and Real Fruit Juice
Date:4/21/2008

, which saw double digit growth year-to-year in 2007. FruitSense has been designed to take advantage of this growth trend.

FruitSense is being offered in six flavors, each supporting a distinctive health benefit: Key Lime Colada is enhanced with EGCG to help boost metabolism; Pomegranate, Blueberry, Mangosteen includes Co-enzyme Q10 for heart health; Kiwi Dragonfruit contains ginseng and taurine for natural, caffeine-free energy; Strawberry, Peach, Melon includes hibiscus, vitamin D, and magnesium to combat stress; Tangerine Grapefruit includes zinc and Echinacea for preventative health; and Cranberry, Raspberry is blended with calcium, vitamin D and iron for women's health.

Old Orchard will kick-off the launch of FruitSense with national print advertising, radio advertising, and product sampling, and is giving away free bottles of FruitSense to the first 50,000 visitors to the company's website: http://www.fruitsense.com.

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company offers consumers 30 frozen concentrate flavors and 62 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused teas. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. Old Orchard Brands is an Allied Capital company. For more about Old Orchard, visit http://www.oldorchardjuice.com.


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SOURCE Old Orchard Brands
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