Navigation Links
Old Orchard Introduces First Multi-Serve Vitamin Water, Sweetened with Agave Nectar and Real Fruit Juice
Date:4/21/2008

SPARTA, Mich., April 21 /PRNewswire/ -- Leading beverage company Old Orchard Brands introduces a unique entry into the functional beverage category today with the launch of FruitSense, the first vitamin water available in multi-serve, 64-ounce bottles. It becomes available nationwide at SuperTarget stores this week and at traditional grocery stores early next month, with a suggested retail of $3.49 per bottle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080421/CLM099 )

FruitSense is available only in large, lightweight plastic bottles typically reserved for the fruit juice aisle of the grocery store, a move that suggests flavored-waters are headed toward traditional "at-home" consumption in what has traditionally been a single-serve "on-the-go" segment.

The new beverage is sweetened naturally with real fruit juice and organic agave nectar. Each eight-ounce serving features antioxidant vitamins C and E, essential vitamins A and B, plus additional ingredients for added functionality, including Echinacea, EGCG, CoQ10, ginseng, taurine, hibiscus, magnesium, zinc, calcium and iron. All six flavors are sweetened naturally with low-glycemic organic agave nectar and 5 percent real fruit juice, resulting in only 45 calories per serving. The product has no preservatives and is gluten free.

"FruitSense combines the best of all worlds: 5 percent real fruit juice, added vitamins, a low calorie count, and an organic sweetener that's friendly to a diabetic diet," said Kevin Miller, vice president of marketing for Old Orchard Brands. "In addition, as a multi-serve product, we offer consumers a lower cost per ounce, in a more environmentally-friendly package. We feel this gives our product a strong competitive edge."

According to a recent Beverage Marketing Corporation study, the fastest growing segment in the beverage category is flavored and functional waters, which saw double digit growth year-to-year in 2007. FruitSense has been designed to take advantage of this growth trend.

FruitSense is being offered in six flavors, each supporting a distinctive health benefit: Key Lime Colada is enhanced with EGCG to help boost metabolism; Pomegranate, Blueberry, Mangosteen includes Co-enzyme Q10 for heart health; Kiwi Dragonfruit contains ginseng and taurine for natural, caffeine-free energy; Strawberry, Peach, Melon includes hibiscus, vitamin D, and magnesium to combat stress; Tangerine Grapefruit includes zinc and Echinacea for preventative health; and Cranberry, Raspberry is blended with calcium, vitamin D and iron for women's health.

Old Orchard will kick-off the launch of FruitSense with national print advertising, radio advertising, and product sampling, and is giving away free bottles of FruitSense to the first 50,000 visitors to the company's website: http://www.fruitsense.com.

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company offers consumers 30 frozen concentrate flavors and 62 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused teas. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. Old Orchard Brands is an Allied Capital company. For more about Old Orchard, visit http://www.oldorchardjuice.com.


'/>"/>
SOURCE Old Orchard Brands
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Delta Dental of Illinois Introduces Smile Smart For Your Health
2. Highmark Blue Cross Blue Shield Introduces New Health Plan Comparison Tool for Consumers
3. Highmark Blue Shield Introduces New Health Plan Comparison Tool for Consumers
4. Sentillion Introduces Affordable Next Generation Healthcare Single Sign-On Solution Called expreSSO(TM)
5. GladRags Introduces the Moon Cup - An Environmentally-Sound and Safe Alternative to Disposable Feminine Hygiene Products!
6. Triveris Introduces Personal Health Record with Built-in Health Advisor
7. Verizon Introduces Broadband Video Call Center Link for Deaf or Hard-of-Hearing Customers in Mid-Atlantic Region
8. Mecklenburg EMS Introduces Most-Advanced Situational Training in America for Emergency Medical Personnel
9. Small Bone Innovations Introduces the Artelon(R) STT Spacer to Increase Treatment Options for Thumb Arthritis
10. Sentillion Introduces Affordable Next Generation Healthcare Single Sign-On Solution Called expreSSO(TM)
11. ThermoTx Introduces New Mobile Stimulation (TENS) Product Line for On the Go Therapy and Pain Relief
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... Lawn, NJ (PRWEB) , ... February 24, 2017 ... ... with robust marketing services, which specializes in thought leadership , media relations, ... marketing campaigns and services that will be powered through Act-On, an intuitive marketing ...
(Date:2/24/2017)... ... February 24, 2017 , ... Castle Farms, the celebrated ... Wedding Giveaway, with the winning couple announced on Feb. 14, 2017, on Facebook. ... from local vendors: A Matter of Taste, Ryan Rousseau Enterprises, A Touch of ...
(Date:2/23/2017)... ... February 23, 2017 , ... On February 22, 2017 the ... to withdraw previous guidance issued by the Obama Administration requiring schools to ... May 2016 by the Obama Administration came in response to a growing number ...
(Date:2/23/2017)... ... February 23, 2017 , ... ... exclusively to funding innovative lymphoma research and serving the lymphoma community through a ... to the La Gorce Country Club in Miami Beach to host its Swirl: ...
(Date:2/23/2017)... ... February 23, 2017 , ... The American Cleft Palate-Craniofacial Association (ACPA) ... Meeting. KLS is a longtime supporter of the event. , "We are pleased ... Sponsor," said Dr. Bob Havlik, 2017 ACPA President. "KLS Martin has a long track ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... , Feb 24, 2017 Research and ... Price Analysis and Strategies - 2016" report to their offering. ... The latest ... drug pricing data and benchmarks in the global Urinary Incontinence market. ... What are the key drugs marketed for Urinary Incontinence and ...
(Date:2/23/2017)... LG Innotek hat heute die weltweit erste ... das 1,5-fache des 45-mW-Moduls der Konkurrenz. UV-C ... und 280 nm und eignet sich damit für Sterilisationsaufgaben. Es ... zerstört. Das Produkt von LG Innotek erzeugt UV-Strahlung im ... ...
(Date:2/23/2017)... Research and Markets has announced the addition of the "Menopause ... ... Drugs Price Analysis and Strategies - 2016, provides drug pricing data and ... questions: What are the key drugs marketed ... Global Menopause market? What are the unit prices and ...
Breaking Medicine Technology: