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Old Orchard Introduces First Multi-Serve Vitamin Water, Sweetened with Agave Nectar and Real Fruit Juice
Date:4/21/2008

SPARTA, Mich., April 21 /PRNewswire/ -- Leading beverage company Old Orchard Brands introduces a unique entry into the functional beverage category today with the launch of FruitSense, the first vitamin water available in multi-serve, 64-ounce bottles. It becomes available nationwide at SuperTarget stores this week and at traditional grocery stores early next month, with a suggested retail of $3.49 per bottle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080421/CLM099 )

FruitSense is available only in large, lightweight plastic bottles typically reserved for the fruit juice aisle of the grocery store, a move that suggests flavored-waters are headed toward traditional "at-home" consumption in what has traditionally been a single-serve "on-the-go" segment.

The new beverage is sweetened naturally with real fruit juice and organic agave nectar. Each eight-ounce serving features antioxidant vitamins C and E, essential vitamins A and B, plus additional ingredients for added functionality, including Echinacea, EGCG, CoQ10, ginseng, taurine, hibiscus, magnesium, zinc, calcium and iron. All six flavors are sweetened naturally with low-glycemic organic agave nectar and 5 percent real fruit juice, resulting in only 45 calories per serving. The product has no preservatives and is gluten free.

"FruitSense combines the best of all worlds: 5 percent real fruit juice, added vitamins, a low calorie count, and an organic sweetener that's friendly to a diabetic diet," said Kevin Miller, vice president of marketing for Old Orchard Brands. "In addition, as a multi-serve product, we offer consumers a lower cost per ounce, in a more environmentally-friendly package. We feel this gives our product a strong competitive edge."

According to a recent Beverage Marketing Corporation study, the fastest growing segment in the beverage category is flavored and functional waters
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SOURCE Old Orchard Brands
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