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Old Orchard Brands Introduces Low-Sugar Acai Juice Blend
Date:7/28/2009

SPARTA, Mich., July 28 /PRNewswire/ -- The acai berry (pronounced ah-sigh-EE) has become America's new super fruit of choice due to its high nutritional value and relative affordability. However, traditional varieties of acai juice can contain a large amount of natural sugar, unwanted calories and carbohydrates. Today, Old Orchard Brands bolsters its Healthy Balance line of Fit for Your Lifestyle(TM) reduced-sugar juices with the addition of an acai berry blend that features just 29 calories per 8-ounces. Healthy Balance Pomegranate Blueberry Acai is available now at major grocery stores nationwide for $2.69 per 64-ounce bottle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090728/DE52814 )

The acai berry's new-found popularity is linked to a uniquely powerful nutrition profile that includes vitamins B1, B2, B3; vitamin E, vitamin C, phosphorus, calcium, potassium, fiber and protein. Its unique properties may reduce cholesterol, aid in weight loss and improve heart health according to www.acaiberry.org.

"Like the blueberry and the black currant berry before it, the acai is a rich, dark-colored super fruit that is packed with nutritional value," said Mark Saur, president and founder of Old Orchard Brands. "The challenge for the consumer has been how to reap the health benefits of the fruit while keeping calories and sugar intake low. The Healthy Balance line was designed specifically to address that challenge, and the new Pomegranate Blueberry Acai fits perfectly with a healthy lifestyle and diet."

All 13 Healthy Balance varieties are preservative-free, contain no artificial flavors or colorings and are fortified with 100 percent of the daily requirement of vitamin C. The product is sweetened with real fruit juice and Splenda(R) no-calorie sweetener, allowing for a drastic reduction in sugars, carbohydrates and calories compared with 100 percent fruit juices of the same variety.

To view the full range of Healthy Balance flavors, or to find a retailer closest to you, visit www.healthybalance.com.

A portion of all proceeds from all Healthy Balance sales goes to the Juvenile Diabetes Research Foundation (JDRF) and its effort to fund diabetes research.

About Old Orchard Brands

Sparta, Michigan based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company offers consumers 35 frozen concentrate flavors and 65 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused teas. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. For more about Old Orchard, visit www.oldorchardjuice.com.


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SOURCE Old Orchard Brands
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