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Old London Launches Skinny Jeans Contest
Date:2/18/2008

Old London(R) Challenges Americans to Get Fit and Live a Healthier

Lifestyle in 2008

TULSA, Okla., Feb. 18 /PRNewswire/ -- Old London, a leading brand of Nonni's Food Company, is launching a multi-faceted campaign aimed at helping women renew their commitment to a healthy lifestyle.

The "Skinny Jeans" concept is based on the feeling women get when they are able to fit into an old pair of skinny jeans.

The contest, which runs from mid-February through June 30, invites women to log on to http://www.oldlondonfoods.com to post images and creatively illustrate in writing how fitting into their skinny jeans made them feel. The site also offers a variety of tips to help consumers gain that "skinny jeans attitude" and provides them with a variety of tools that are sure to help keep them on track.

Consumers are invited to log on July 20th and vote for their favorite entrants. The winner will be announced August 1, 2008.

On board as spokespeople for Old London are television star Samantha Harris and nutritionist Carolyn O'Neil, who both agree that the "Skinny Jeans" attitude is something that all women should feel, regardless of how much weight they lose.

"The skinny jeans attitude is about the confidence that comes with making simple changes everyday," said O'Neil, MS, RD. "I decided to partner with Old London Foods for this campaign because it aligns exactly with what I have been telling women for years: leading a healthier lifestyle is not about making drastic changes to your everyday routine."

The winner (and a guest) of the online contest will receive an all-expenses-paid trip to Los Angeles to attend the 2008 Fall premier episode of a hit television show, courtesy of Old London. The trip includes an L.A. style make-over.

Along with Harris and O'Neil, Old London has also teamed up with Susan G. Komen for the Cure(R) to h
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SOURCE Old London
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