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Oikos Organic Greek Yogurt Ventures into the Land of Milk and Honey ... and Blueberry!
Date:5/5/2008

Stonyfield Farm introduces new organic 0% fat Greek yogurt flavors to

satisfy consumers' hungry demands

LONDONDERRY, N.H., May 5 /PRNewswire/ -- Stonyfield Farm, the world's leading organic yogurt-maker, is expanding the flavor offerings of its organic, authentically strained Greek yogurt, Oikos Organic. New Blueberry and Honey flavor-on-the-bottom Greek yogurts join the Oikos Organic line of 0% fat favorites, Vanilla and Plain. Oikos Organic is the only nationally distributed organic Greek yogurt on the market today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080505/NEM082 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20080429/NETU001LOGO )

Called "yiaourti" in Greece, Greek yogurt is thicker than regular yogurt. Authentic Greek yogurt like Oikos Organic owes its lavish texture to a centuries-old straining process that removes the whey (liquid) from the yogurt.

The new flavors of Oikos Organic Greek yogurt come in response to a growing number of consumers with a passion for Greek yogurt. The traditional way to eat Greek yogurt is drizzled with honey to add a little sweetness. Blueberry is the most popular fruit-on-the-bottom flavor for regular Stonyfield Farm yogurts. Both flavor-on-the-bottom varieties offer a healthy and delicious treat all in one convenient cup.

For hundreds of years, Greeks have prized strained yogurt for its richness and creaminess. Before the time of mechanical refrigeration, Greeks also knew that yogurt stayed fresh longer with the liquid strained off. Today we know that straining makes Greek yogurt naturally richer in protein than regular yogurt, and lower in carbohydrates.

Oikos Organic Greek yogurt reflects that tradition as a tangy, incredibly lush yogurt with twice the calcium of the leading Greek yogurt.(1)
Other benefits of 0% Fat Oikos Organic Greek yogurt:

-- It's diet friendly with 120 calories or less, 0g fat and up to 15g of

protein per 5.3 oz. serving.

-- It includes five live and active cultures, including L. acidophilus,

Bifidus and L. Casei.

-- It's certified organic, made with milk from farms that don't use toxic

persistent chemicals and fertilizers, antibiotics or synthetic growth

hormones.

-- An excellent source of hunger-satisfying protein, Oikos Organic Greek

yogurt has no artificial flavors, colors or sweeteners -- no aspartame

or sucralose, ever!

Flavors include Blueberry, Honey and Vanilla in a 5.3 oz. size, and Plain available in 5.3 oz. or 16 oz. containers. Oikos Organic Greek yogurt is available nationwide in natural food stores and select grocery stores. Suggested retail price is $1.99 per 5.3 oz. cup and $4.79 per 16 oz. tub.

For more information about Oikos Organic Greek yogurt, or to use the store locator, visit http://www.OikosOrganic.com.

About Stonyfield Farm

Stonyfield Farm, celebrating its 25th year, is the world's leading organic yogurt company. It's all natural and certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its organic ingredient purchases keep over 60,000 farm acres free of toxic, persistent pesticides and chemical fertilizers that can contaminate soil, rivers and drinking water. To help reduce global warming, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth.

For more information about Stonyfield Farm, its products and initiatives, visit http://www.stonyfield.com.

(1) Oikos provides 20% DV calcium per 5.3 oz. serving versus 10% DV per 5.3 oz. serving of Fage


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SOURCE Stonyfield Farm
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