Navigation Links
Ogilvy Named Agency of Record for UnitedHealthcare
Date:3/17/2009

NEW YORK, March 17 /PRNewswire/ --- UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company, has named Ogilvy New York as its advertising agency of record.

UnitedHealthcare challenged the agency to help reinforce the company's position as a leader in delivering quality, cost-effective health care coverage solutions, with a particular emphasis on reaching the business-to-business community. By working closely with employers, brokers and consultants, UnitedHealthcare is helping create and drive more personalized health care programs that effectively engage employees in making better health decisions, improving their health outcomes, and lowering overall costs.

Ogilvy presented a 360-degree campaign to UnitedHealthcare with strategic and creative contributions from multiple agency disciplines, reinforcing the agency's ability to effectively build the brand and the business using a variety of communications channels.

"Health care is becoming an increasingly personalized experience; therefore we wanted to partner with an agency that can effectively reach our various stakeholders across multiple touch points with a unified but unique message," said Chris Gibson, chief marketing officer for UnitedHealthcare. "Ogilvy brought together an experienced team committed to bringing us best-in-class discipline expertise across all marketing channels."

Ogilvy emerged from an initial roster of more than 15 agencies, and Select Resources was engaged by UnitedHealthcare to conduct the review.

"We're thrilled to be working with a national health care leader in UnitedHealthcare," said Carla Hendra, Chairman of Ogilvy New York. "We quickly recognized that this is an innovative company making enormous, positive contributions to how employers and individuals access and use health benefits, and they have an exciting story to tell."

About Ogilvy North America

Ogilvy North America (www.ogilvy.com) is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.


'/>"/>
SOURCE Ogilvy North America
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Centers for Medicare & Medicaid Services Awards Ogilvy Public Relations Worldwide $1.4 Million Dollar Contract
2. National Cancer Institute Selects Ogilvy Public Relations Worldwide for Comprehensive Multi-Year Communications Support
3. Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
4. Heartline(R) Fitness Systems Named to Inc. Magazines Inaugural List of the 5000 Fastest Growing Private Companies in U.S....
5. Allscripts Named to FORTUNE 100 Fastest-Growing Companies List
6. Boston Micromachines Multi-DM Named One of the Years Most Innovative Products
7. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
8. New Director of Nursing Practice Named for Nurses Association
9. Instrumentation Laboratory Named Top of Class by Respiratory Care Managers
10. Meeting Expectations Named to First Annual CMI 25 List by Corporate Meetings & Incentives Magazine
11. Frances Decker Named Mid-Atlantic Region Sales Executive for AllOne Health Management Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... ... February 24, 2017 , ... With ... is so critically important that we all are aware of our options and ... is proud to announce the launch of its newest edition of "Vision and ...
(Date:2/24/2017)... ... , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has ... Yisrayl makes an astounding statement when he says that the entire Bible was written ... the current times so plainly that anyone should be able to see the time ...
(Date:2/24/2017)... ... February 24, 2017 , ... Congratulations ... International Elite division on February 12th. Ms. Esparza qualified into this prestigious ... qualifier competition held in Las Vegas, Nevada. Frida is one of approximately 25 ...
(Date:2/23/2017)... ... February 23, 2017 , ... The Lymphoma Research Foundation ... research and serving the lymphoma community through a comprehensive series of education programs, ... Club in Miami Beach to host its Swirl: Miami Wine Tasting Event on ...
(Date:2/23/2017)... ... 23, 2017 , ... Rosica Communications, a national PR ... media management, corporate communications, SEO and cause marketing, is opening an office in ... Hampshire, Massachusetts and Canada, Rosica will focus on expanding its footprint. , ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... , Feb. 23, 2017 The ... of the PhenoTest BC Kit, performed on the ... identify organisms that cause bloodstream infections and provide ... to respond to (antibiotic sensitivity). The test also ... provide this important information, which can guide antibiotic ...
(Date:2/24/2017)... ITL Limited, ( ASX: ITD ), ... für das zum 31. Dezember 2016 endende Halbjahr ... vorlegen zu können. Eine vollständige Präsentation „Ergebnisse von ... Sie hier . Glanzpunkte ... 2015: 1,04 Millionen USD; +104 %) Gewinn je ...
(Date:2/24/2017)... Pharma To Market Pty Ltd and Ador Consulting Pte Ltd announce ... of Pharma To Market Pte Ltd, based in Singapore ... their expansion into Asia with the opening ... are delighted to appoint Joelle Chia , former owner of ... based entity. Joelle brings with her an extensive business network throughout ...
Breaking Medicine Technology: