Navigation Links
Ogilvy Named Agency of Record for UnitedHealthcare
Date:3/17/2009

NEW YORK, March 17 /PRNewswire/ --- UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company, has named Ogilvy New York as its advertising agency of record.

UnitedHealthcare challenged the agency to help reinforce the company's position as a leader in delivering quality, cost-effective health care coverage solutions, with a particular emphasis on reaching the business-to-business community. By working closely with employers, brokers and consultants, UnitedHealthcare is helping create and drive more personalized health care programs that effectively engage employees in making better health decisions, improving their health outcomes, and lowering overall costs.

Ogilvy presented a 360-degree campaign to UnitedHealthcare with strategic and creative contributions from multiple agency disciplines, reinforcing the agency's ability to effectively build the brand and the business using a variety of communications channels.

"Health care is becoming an increasingly personalized experience; therefore we wanted to partner with an agency that can effectively reach our various stakeholders across multiple touch points with a unified but unique message," said Chris Gibson, chief marketing officer for UnitedHealthcare. "Ogilvy brought together an experienced team committed to bringing us best-in-class discipline expertise across all marketing channels."

Ogilvy emerged from an initial roster of more than 15 agencies, and Select Resources was engaged by UnitedHealthcare to conduct the review.

"We're thrilled to be working with a national health care leader in UnitedHealthcare," said Carla Hendra, Chairman of Ogilvy New York. "We quickly recognized that this is an innovative company making enormous, positive contributions to how employers and individuals access and use health benefits, and they have an exciting story to tell."

About Ogilvy North America

Ogilvy North America (www.ogilvy.com) is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.


'/>"/>
SOURCE Ogilvy North America
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Centers for Medicare & Medicaid Services Awards Ogilvy Public Relations Worldwide $1.4 Million Dollar Contract
2. National Cancer Institute Selects Ogilvy Public Relations Worldwide for Comprehensive Multi-Year Communications Support
3. Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
4. Heartline(R) Fitness Systems Named to Inc. Magazines Inaugural List of the 5000 Fastest Growing Private Companies in U.S....
5. Allscripts Named to FORTUNE 100 Fastest-Growing Companies List
6. Boston Micromachines Multi-DM Named One of the Years Most Innovative Products
7. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
8. New Director of Nursing Practice Named for Nurses Association
9. Instrumentation Laboratory Named Top of Class by Respiratory Care Managers
10. Meeting Expectations Named to First Annual CMI 25 List by Corporate Meetings & Incentives Magazine
11. Frances Decker Named Mid-Atlantic Region Sales Executive for AllOne Health Management Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2016)... ... May 24, 2016 , ... ... services to provide one resource, from start to finish, for Life Safety compliance. ... Statement of Condition surveys requested by the Joint Commission, and fire stopping reviews, ...
(Date:5/24/2016)... ... May 24, 2016 , ... Jericho Project has named LaToya Williams-Belfort to ... be responsible for fundraising and communications for the nationally-acclaimed nonprofit, working closely with CEO ... working to end homelessness at its roots. , “LaToya Williams-Belfort is joining Jericho ...
(Date:5/24/2016)... ... May 24, 2016 , ... Educational opportunities, and ... with more advantaged communities providing richer opportunities. Recognizing the key role of housing ... improvement policies; (b) school choice policies; (c) school desegregation policies; (d) wealth-focused policies; ...
(Date:5/24/2016)... ... May 24, 2016 , ... New Brunswick, New Jersey: This year marks ... reach their fullest potential. To commemorate the anniversary, the hospital has themed the milestone ... Roll for Children’s Specialized Hospital Foundation on Saturday, May 21, at Johnson Park in ...
(Date:5/24/2016)... ... (PRWEB) May 24, ... new members of its Advisory Board. Joining the Grow Healthy ... “All three of them embody the mission of our organization and ... fortunate to have them as we continue to expand our footprint ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... May 24, 2016 Celsion Corporation (NASDAQ: ... company, today provided an update on its ongoing ... trial combining GEN-1, the Company,s DNA-based immunotherapy, with ... newly-diagnosed patients with advanced ovarian cancer who will ... GEN-1 is an IL-12 DNA plasmid vector formulated ...
(Date:5/24/2016)... 24, 2016 The innovator ... , s first dual therapy stent, introduces ... OrbusNeich, a global company specializing in the ... to include products to treat peripheral artery disease. The ... entry devices for lower limb and arteriovenous (AV) fistula ...
(Date:5/24/2016)... 24, 2016 ... , la première endoprothèse à double thérapie ... l,intervention portant sur les membres inférieurs et ... OrbusNeich, entreprise mondiale spécialisée dans la fourniture ... vie, a élargi son portefeuille pour inclure ...
Breaking Medicine Technology: