Navigation Links
Office of National Drug Control Policy Taps RIESTER creative for Use in National Anti-Meth Campaign
Date:8/4/2009

SALT LAKE CITY, Aug. 4 /PRNewswire/ -- RIESTER creative from Utah's End Meth Now campaign has been selected by the Office of National Drug Control Policy (ONDCP) to become a key resource to states across the country in the fight against meth use. In contrast to other approaches combating meth addiction, the End Meth Now campaign inspires hope and enlists the help of loved ones in fighting the drug.

"We've had the privilege of working on many successful campaigns, but feel extremely proud with this news from the ONDCP," said Tim Riester, president and CEO of RIESTER. "It affirms our research process and acknowledges the need for this type of campaign approach in other states."

Research conducted by RIESTER prior to the campaign's development revealed that meth users are strongly motivated to seek treatment following the intervention of friends, family and other loved ones - even if that intervention involves law enforcement. The campaign developed messaging that educated citizens on the warning signs of meth use, appropriate action to help a loved one suspected of drug use and encouraged users to believe that recovery is possible.

"We all know the ravages this drug can cause; however, this work from Utah shows there is hope, as people can and do recover from meth addiction," said R. Gil Kerlikowske, Director of the Office of National Drug Control Policy.

ONDCP has selected three End Meth Now TV advertisements as part of its national outreach:

  • "Sisters" This spot is an emotional tribute to the childhood bond formed between siblings and the importance of that relationship in fighting addiction to meth. The TV ad garnered acclaim from viewers, many commenting that it encouraged them to seek help for themselves or a loved one. Musical artist Sarah McLachlan donated the use of her song, "Answer," for the ad.
  • "Story Book" This commercial details how years of productive life can be lost to meth addiction.
  • "Homecoming" This spot features Robin, a recovering meth user, and her son Taran. Their real-life story is a testament to hope and recovery for meth users and their families.

Utah's End Meth Now campaign generated stunning results for Utah. A topic that was once hidden--specifically meth use among young mothers--became the focus of a statewide conversation during the campaign.

The End Meth Now campaign was part of an initiative in the state's ongoing effort to combat the growing use of methamphetamine in Utah. Recognizing the growing threat of meth use to Utah's, Gov. Huntsman and the Utah Association of Counties established the Utah Methamphetamine Joint Task Force in January 2006. The End Meth Now campaign is part of a five-phase action plan established by the group to fight the methamphetamine epidemic statewide.

For more information about RIESTER, visit www.riester.com. To review the campaign elements, visit: http://www.riester.com/creative_details.php?cat_id=11&client_id=112.


'/>"/>
SOURCE RIESTER
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Innovator's Studio launches new forum for Chief Strategy Officers October 26-27, 2009
2. NutraCea Announces Additions to Management Team; Chief Operating Officer Extends Employment Contract
3. Locum Leaders Taps Hospitalist as Chief Medical Officer; Strengthens Leadership in Hospital Medicine Recruitment and Job Placement
4. North Highland Opens First Asia Office in Shanghai
5. CVS Caremark Names Andrew J. Sussman, M.D., as President/Chief Operating Officer of MinuteClinic
6. SEIU Security Officers Who Protect Kaiser Permanente Hospitals Nationwide Vote Overwhelmingly to Ratify First-Ever Union Contract
7. United States Patent Office Issues Decision in Re-examination Proceedings
8. UCI Medical Affiliates, Inc.s Internal Investigation Leads to Former Executive Officer Pleading Guilty to Criminal Charges
9. Cardinal Health Names Patricia Morrison Chief Information Officer
10. Red Cross Appoints Peggy Dyer as Chief Marketing Officer
11. Gentiva(R) Health Services Signs Agreement to Acquire Home Health Agency with Offices in Mississippi and Alabama
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... February 12, 2016 , ... Fixed Dose Combination Drug ... p.m. EST, http://www.fdanews.com/fixeddosecombination , Fixed dose combination products ... increased attention from all stakeholders in the development of new chemical entities. , ...
(Date:2/12/2016)... , ... February 12, 2016 , ... ... Leadership Series at Zuckerberg San Francisco General Hospital on April 5-7. The series ... behaviors and create new habits. The workshops cover a broad range of topics, ...
(Date:2/12/2016)... , ... February 12, 2016 , ... The Jones Agency, ... communities across eastern Texas, is launching a cooperative charity drive with the Tarrant Area ... Serving more than 50,000 individuals and families in need, the Tarrant County Food Bank ...
(Date:2/12/2016)... ... ... Miami Dental Specialists is excited to bring patients the choice of ceramic, ... Dental Specialists will offer the non-metal implants as a safe, holistic and hygienic approach ... the dental implant manufacturer, Straumann, to bring this cutting-edge technology to Miami. ...
(Date:2/12/2016)... ... 2016 , ... Atlantic Information Services, Inc. (AIS) is pleased ... upcoming Feb. 24 webinar that will discuss ways health plans and PBMs are ... the $1,000-per-pill hepatitis C treatment Sovaldi and high-cost PCSK9 inhibitors to treat cholesterol. ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... Calif. , Feb. 12, 2016  SI-BONE, Inc., a medical ... ® ("iFuse"), a minimally invasive surgical (MIS) device indicated for ... National Government Services, Inc. (NGS), the Medicare Administrative Contractor (MAC) covering ... , Maine , Massachusetts ... , New York , Rhode Island ...
(Date:2/12/2016)... Calif. , Feb. 12, 2016  Sequent Medical, ... in a study to evaluate the safety and effectiveness ... the treatment of ruptured intracranial aneurysms.  Prof Laurent ... Hospital, in Paris, France and ... patient. France and Germany.  ...
(Date:2/12/2016)... Lilly and Company (NYSE: LLY ) today announced that ... regimen patent would not presently be infringed by Actavis marketing ... Italy and Spain ... solution.  --> --> ... that Lilly,s patent would be indirectly infringed by Actavis marketing ...
Breaking Medicine Technology: