Navigation Links
Office of National Drug Control Policy Taps RIESTER creative for Use in National Anti-Meth Campaign
Date:8/4/2009

SALT LAKE CITY, Aug. 4 /PRNewswire/ -- RIESTER creative from Utah's End Meth Now campaign has been selected by the Office of National Drug Control Policy (ONDCP) to become a key resource to states across the country in the fight against meth use. In contrast to other approaches combating meth addiction, the End Meth Now campaign inspires hope and enlists the help of loved ones in fighting the drug.

"We've had the privilege of working on many successful campaigns, but feel extremely proud with this news from the ONDCP," said Tim Riester, president and CEO of RIESTER. "It affirms our research process and acknowledges the need for this type of campaign approach in other states."

Research conducted by RIESTER prior to the campaign's development revealed that meth users are strongly motivated to seek treatment following the intervention of friends, family and other loved ones - even if that intervention involves law enforcement. The campaign developed messaging that educated citizens on the warning signs of meth use, appropriate action to help a loved one suspected of drug use and encouraged users to believe that recovery is possible.

"We all know the ravages this drug can cause; however, this work from Utah shows there is hope, as people can and do recover from meth addiction," said R. Gil Kerlikowske, Director of the Office of National Drug Control Policy.

ONDCP has selected three End Meth Now TV advertisements as part of its national outreach:

  • "Sisters" This spot is an emotional tribute to the childhood bond formed between siblings and the importance of that relationship in fighting addiction to meth. The TV ad garnered acclaim from viewers, many commenting that it encouraged them to seek help for themselves or a loved one. Musical artist Sarah McLachlan donated the use of her song, "Answer," for the ad.
  • "Story Book" This commercial details how years of productive life can be lost to meth addiction.
  • "Homecoming" This spot features Robin, a recovering meth user, and her son Taran. Their real-life story is a testament to hope and recovery for meth users and their families.

Utah's End Meth Now campaign generated stunning results for Utah. A topic that was once hidden--specifically meth use among young mothers--became the focus of a statewide conversation during the campaign.

The End Meth Now campaign was part of an initiative in the state's ongoing effort to combat the growing use of methamphetamine in Utah. Recognizing the growing threat of meth use to Utah's, Gov. Huntsman and the Utah Association of Counties established the Utah Methamphetamine Joint Task Force in January 2006. The End Meth Now campaign is part of a five-phase action plan established by the group to fight the methamphetamine epidemic statewide.

For more information about RIESTER, visit www.riester.com. To review the campaign elements, visit: http://www.riester.com/creative_details.php?cat_id=11&client_id=112.


'/>"/>
SOURCE RIESTER
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Innovator's Studio launches new forum for Chief Strategy Officers October 26-27, 2009
2. NutraCea Announces Additions to Management Team; Chief Operating Officer Extends Employment Contract
3. Locum Leaders Taps Hospitalist as Chief Medical Officer; Strengthens Leadership in Hospital Medicine Recruitment and Job Placement
4. North Highland Opens First Asia Office in Shanghai
5. CVS Caremark Names Andrew J. Sussman, M.D., as President/Chief Operating Officer of MinuteClinic
6. SEIU Security Officers Who Protect Kaiser Permanente Hospitals Nationwide Vote Overwhelmingly to Ratify First-Ever Union Contract
7. United States Patent Office Issues Decision in Re-examination Proceedings
8. UCI Medical Affiliates, Inc.s Internal Investigation Leads to Former Executive Officer Pleading Guilty to Criminal Charges
9. Cardinal Health Names Patricia Morrison Chief Information Officer
10. Red Cross Appoints Peggy Dyer as Chief Marketing Officer
11. Gentiva(R) Health Services Signs Agreement to Acquire Home Health Agency with Offices in Mississippi and Alabama
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... ... fertility once they have been diagnosed with endometriosis. These women need a treatment ... also require a comprehensive approach that can help for preservation of fertility and ...
(Date:6/25/2016)... ... , ... First Choice Emergency Room , the largest network of independent ... Director of its new Mesquite-Samuell Farm facility. , “We are pleased to announce ... Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June 14 ... The article goes on to state that individuals are now more comfortable seeking to ... operations such as calf and cheek reduction. The Los Angeles area medical group, Beverly ...
(Date:6/24/2016)... ... 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 ... by their peers for this recognition are considered among the top 2 percent of ... honors as members of this year’s Legal Elite Hall of Fame: Miami Shareholders ...
(Date:6/24/2016)... Georgia (PRWEB) , ... June 24, 2016 , ... ... awards today at the Clinical Decision Making in Emergency Medicine conference in Ponte ... have authored journal articles published in Emergency Medicine Practice and Pediatric ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016  In a startling report released today, National Safety ... lacking a comprehensive, proven plan to eliminate prescription opioid overdoses. ... how states are tackling the worst drug crisis in recorded U.S. ... Kentucky , New Mexico , ... Of the 28 failing states, three – Michigan ...
(Date:6/23/2016)... Research and Markets has announced the addition of the ... to 2022" report to their offering. ... financial data derived from varied research sources to present unique ... on the market during the next five years, including a ... markets, regional and country level analysis. The report provides a ...
(Date:6/23/2016)... , June 23, 2016 Research and ... News Issue 52" report to their offering. ... influenza treatment creates a favourable commercial environment for MedImmune to ... patient base that will serve to drive considerable growth for ... would serve to cap sales considerably, but development is still ...
Breaking Medicine Technology: