Navigation Links
Office of National Drug Control Policy Taps RIESTER creative for Use in National Anti-Meth Campaign

SALT LAKE CITY, Aug. 4 /PRNewswire/ -- RIESTER creative from Utah's End Meth Now campaign has been selected by the Office of National Drug Control Policy (ONDCP) to become a key resource to states across the country in the fight against meth use. In contrast to other approaches combating meth addiction, the End Meth Now campaign inspires hope and enlists the help of loved ones in fighting the drug.

"We've had the privilege of working on many successful campaigns, but feel extremely proud with this news from the ONDCP," said Tim Riester, president and CEO of RIESTER. "It affirms our research process and acknowledges the need for this type of campaign approach in other states."

Research conducted by RIESTER prior to the campaign's development revealed that meth users are strongly motivated to seek treatment following the intervention of friends, family and other loved ones - even if that intervention involves law enforcement. The campaign developed messaging that educated citizens on the warning signs of meth use, appropriate action to help a loved one suspected of drug use and encouraged users to believe that recovery is possible.

"We all know the ravages this drug can cause; however, this work from Utah shows there is hope, as people can and do recover from meth addiction," said R. Gil Kerlikowske, Director of the Office of National Drug Control Policy.

ONDCP has selected three End Meth Now TV advertisements as part of its national outreach:

  • "Sisters" This spot is an emotional tribute to the childhood bond formed between siblings and the importance of that relationship in fighting addiction to meth. The TV ad garnered acclaim from viewers, many commenting that it encouraged them to seek help for themselves or a loved one. Musical artist Sarah McLachlan donated the use of her song, "Answer," for the ad.
  • "Story Book" This commercial details how years of productive life can be lost to meth addiction.
  • "Homecoming" This spot features Robin, a recovering meth user, and her son Taran. Their real-life story is a testament to hope and recovery for meth users and their families.

Utah's End Meth Now campaign generated stunning results for Utah. A topic that was once hidden--specifically meth use among young mothers--became the focus of a statewide conversation during the campaign.

The End Meth Now campaign was part of an initiative in the state's ongoing effort to combat the growing use of methamphetamine in Utah. Recognizing the growing threat of meth use to Utah's, Gov. Huntsman and the Utah Association of Counties established the Utah Methamphetamine Joint Task Force in January 2006. The End Meth Now campaign is part of a five-phase action plan established by the group to fight the methamphetamine epidemic statewide.

For more information about RIESTER, visit To review the campaign elements, visit:

Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Innovator's Studio launches new forum for Chief Strategy Officers October 26-27, 2009
2. NutraCea Announces Additions to Management Team; Chief Operating Officer Extends Employment Contract
3. Locum Leaders Taps Hospitalist as Chief Medical Officer; Strengthens Leadership in Hospital Medicine Recruitment and Job Placement
4. North Highland Opens First Asia Office in Shanghai
5. CVS Caremark Names Andrew J. Sussman, M.D., as President/Chief Operating Officer of MinuteClinic
6. SEIU Security Officers Who Protect Kaiser Permanente Hospitals Nationwide Vote Overwhelmingly to Ratify First-Ever Union Contract
7. United States Patent Office Issues Decision in Re-examination Proceedings
8. UCI Medical Affiliates, Inc.s Internal Investigation Leads to Former Executive Officer Pleading Guilty to Criminal Charges
9. Cardinal Health Names Patricia Morrison Chief Information Officer
10. Red Cross Appoints Peggy Dyer as Chief Marketing Officer
11. Gentiva(R) Health Services Signs Agreement to Acquire Home Health Agency with Offices in Mississippi and Alabama
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association ... Featuring a collection of specialty vendors and unique items from across the nation, this ... health and wellness services offered by the VNA. The boutique will be open ...
(Date:10/13/2017)... ... 13, 2017 , ... Talented host, actor Rob Lowe, is ... a new episode of "Success Files," which is an award-winning educational program broadcasted ... each subject in-depth with passion and integrity. , Sciatica occurs when the sciatic ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance (FHC), ... will showcase a range of technology and learning solutions at the 68th Annual ... Expo to be held October 14–18, 2017 at the Mandalay Bay Resort in ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( ... introduction of an innovative new design of the shoulder pad. The shoulder pad ... comfort while controlling your pain while using cold therapy. By utilizing ice and water ...
(Date:10/12/2017)... ... 2017 , ... Dr. Parsa Mohebi, the Los Angeles based ... the newly revamped Cosmetic Town journal section, featuring articles written by ... as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I enjoy ...
Breaking Medicine News(10 mins):
(Date:9/18/2017)... , Sept. 18, 2017  PMD Healthcare of ... Pharmacy of Kalamazoo, Mich. , have ... service that expedites and streamlines patient and provider access ... 2.0, and wellness management services.  ... used to measure lung function for a variety of ...
(Date:9/12/2017)... , Sept. 12, 2017   EcoVadis , the leading platform ... published the first annual edition of its Global CSR Risk and Performance ... evaluated by EcoVadis, based on Scorecard Ratings that analyzed nearly 800,000 data ... ... ...
(Date:9/9/2017)... ... ... – Monday, September 18 th .The Brain Tumor Foundation (BTF) begins a ... public.Where:  BTF,s Mobile MRI Unit – a 70 ... D.C.What:BTF brings its nationwide initiative, the Road to Early Detection Sponsor-A-City Campaign ...
Breaking Medicine Technology: