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OffWhite Launches Cloud-Based Digital Marketing Platform for Small and Medium Sized Business with Minimal IT Resources
Date:8/8/2013

Marietta, Ohio USA (PRWEB) August 08, 2013

Offenberger & White, Inc., (OffWhite) has published a video presentation to announce a major expansion to the company’s Ed.it™2 digital marketing platform. The cloud-based solution includes an integrated dashboard to manage communication functions without programming skills. The Ed.it™2 platform now includes a range of web-enabled marketing and PR utilities arrayed in an iconographic index with security features to ensure multiple-user access from any browser or mobile device.

According to OffWhite CEO Bill White, "This solution puts the power of website and social media content into the hands of non-programmers who want to manage proactive marketing communications programs in a changing landscape."

Key functional capabilities include:

  •     Website content management and optimization
  •     Email marketing and list management, importing, exporting, open, path and viewer details
  •     Social media integration with Facebook, LinkedIn, Twitter and other platforms
  •     Simplified content optimization
  •     SEO and analytics with finite traffic analysis keyed to events, sales and other activity
  •     Seamless interface with back-end enterprise systems such as Salesforce.com
  •     Integral form-based market research, registration and other interactive utilities
  •     Multiple user access with flexible privilege hierarchy
  •     Customized functions such as ad banners and metrics, databases, libraries and visitor interactivity.

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