Ocean's Flavor Natural Sea Salt is Helping Companies Reach Low So... ( ASHEVILLE N.C. span class xn...)

Ocean's Flavor Natural Sea Salt is Helping Companies Reach Low Sodium Goals

Date:1/19/2010

ASHEVILLE, N.C., Jan. 19 /PRNewswire/ -- Sodium consumption is a hot topic around the world and smart companies are working hard to adjust their recipes to find ways to have products that everyone can feel good about eating. There is one option that is all natural, low in sodium—40% to 70% less than table salt—and tastes good.

In 2004, Ocean's Flavor introduced the first and only natural low sodium sea salt. Total sales that year did not even reach $100.00. In fact, President Alan Fisher often jokes about not even being able to give it away. The food industry was geared to salt, salt and more salt. Certainly Ocean's Flavor was ahead of its time. Now that society has opened its eyes to the physical damage excessive salt can do to the body, we see all the salt producers scrambling to introduce their answers to the high sodium food problem we all face.

Because of Ocean's Flavor's patent other companies cannot produce what the FDA would classify as 100% natural salt. Instead, companies are offering chemically-altered salt. Ocean's Flavor's only business is and has always been natural lower sodium sea salts.

"We are confident we have the answer to lowering the sodium levels in foods. Once you try and test Ocean's Flavor you too will have the answer to your high sodium food problem," says Fisher. "We need to let the industries know that Ocean's Flavor is synonymous with low sodium. It's our business and our ONLY business."

The U.S. Food and Drug Administration (FDA) doesn't have regulatory authority to require manufacturers to change the amounts of salt in processed foods at this time, but the agency is conducting research in this area. Will the FDA require limits on the amount of salt in processed foods in the near future?

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SOURCE Ocean's Flavor
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