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Ocean Spray Teams Up With the American Heart Association's Go Red For Women and Its Go Red BetterU Program
Date:6/17/2009

BetterMe Coaching Tool Helps Participants Stay on Track and Make Healthy Choices

LAKEVILLE-MIDDLEBORO, Mass., June 17 /PRNewswire/ -- A national survey of 1,000 people by the American Heart Association revealed 57 percent of Americans are cutting back on healthier foods and regular exercise due to the economy. A healthy lifestyle is priceless. That's why Ocean Spray is teaming with the American Heart Association's Go Red For Women movement and its national Go Red BetterU program.

Designed to help today's busy women lead healthier lives, the simple 12-week Go Red BetterU program is free, convenient and geared towards providing guidance to transform the overall health of women through small, simple choices.

To help participants stay on track and motivated throughout the 12-week course, Ocean Spray is proud to support the Go Red BetterMe Coaching Tool. This key component of the program can live on the desktop of a computer, blog or even an iGoogle personalized homepage to guide and motivate participants through weekly courses such as locating a support system, finding a healthy weight and learning how your family history can play a role in your health.

The online tool also provides daily diet and exercise reminders, shares interactive videos from other women enrolled in the program and allows participants to update their journal and share their story with a friend. It also automatically awards participants virtual "Brag Badges," gold ribbons placed on the tool next to the user's picture, that signify the completion of certain levels.

"Ocean Spray is thrilled to support Go Red For Women and the Go Red BetterMe Coaching Tool," said Larry Martin, vice president of marketing at Ocean Spray. "Meaningful, long-lasting changes don't happen overnight, but the tool provides the resources program participants need to stay in the game."

To raise awareness about the program internally, Ocean Spray employees are encouraged to participate in the 12-week program, and Melanie Harvey, an administrative assistant in Ocean Spray's Agricultural Supply Development department who has been with Ocean Spray for five years, will blog about her experience at www.oceanspray.com.

"I'm inspired by Ocean Spray's commitment to Go Red For Women and excited to embark on a journey that I hope will inspire my family and my extended Ocean Spray family as well," said Melanie, whose decision to participate in Go Red BetterU and blog about her journey is the result of a hereditary and often fatal heart condition shared by her mother and sister.

"I have a lot of living to do," Melanie explains. "I have no control over whether I share this hereditary condition with my mother and sister, but I can control what I eat and how often I exercise, how I manage my cholesterol and blood pressure and not to ignore symptoms of heart disease. The Go Red BetterU program and BetterMe Coaching Tool will teach me to make better choices each day about my health so that I live a long, healthy life not only for me but for my mother, my sister and my daughter. I can't wait to share my story."

For nearly 80 years, Ocean Spray has provided a variety of taste good, good for you options to help families stay healthy. The following products, among others, are certified by the American Heart Association as being low in saturated fat and cholesterol.:

  • Ocean Spray(R) Cranberry Juice Cocktail
  • Cran-Grape(R) Grape Cranberry Juice Drinks
  • 100% Ruby Red Grapefruit Juice
  • 100% White Grapefruit Juice
  • Craisins(R) Original Sweetened Dried Cranberries
  • Craisins(R) Cherry Flavor Sweetened Dried Cranberries
  • Craisins(R) Orange Flavor Sweetened Dried Cranberries

About Go Red For Women

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2008 sales of $1.9 billion.


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SOURCE Ocean Spray
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