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Ocean Spray Teams Up With the American Heart Association's Go Red For Women and Its Go Red BetterU Program
Date:6/17/2009

BetterMe Coaching Tool Helps Participants Stay on Track and Make Healthy Choices

LAKEVILLE-MIDDLEBORO, Mass., June 17 /PRNewswire/ -- A national survey of 1,000 people by the American Heart Association revealed 57 percent of Americans are cutting back on healthier foods and regular exercise due to the economy. A healthy lifestyle is priceless. That's why Ocean Spray is teaming with the American Heart Association's Go Red For Women movement and its national Go Red BetterU program.

Designed to help today's busy women lead healthier lives, the simple 12-week Go Red BetterU program is free, convenient and geared towards providing guidance to transform the overall health of women through small, simple choices.

To help participants stay on track and motivated throughout the 12-week course, Ocean Spray is proud to support the Go Red BetterMe Coaching Tool. This key component of the program can live on the desktop of a computer, blog or even an iGoogle personalized homepage to guide and motivate participants through weekly courses such as locating a support system, finding a healthy weight and learning how your family history can play a role in your health.

The online tool also provides daily diet and exercise reminders, shares interactive videos from other women enrolled in the program and allows participants to update their journal and share their story with a friend. It also automatically awards participants virtual "Brag Badges," gold ribbons placed on the tool next to the user's picture, that signify the completion of certain levels.

"Ocean Spray is thrilled to support Go Red For Women and the Go Red BetterMe Coaching Tool," said Larry Martin, vice president of marketing at Ocean Spray. "Meaningful, long-lasting changes don't happen overnight, but the tool provides the resources program participants need to stay in the game."

To raise awareness about the
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SOURCE Ocean Spray
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