Obama's Call for "Change We Can Believe In" Makes Prevention a Priority in Hea...( PfP Launches...),Health

PfP Launches Ad Campaign Calling for "Health Reform We Can Believe In"

Washington, DC (PRWEB) November 6, 2008 -- The president of Partnership for Prevention said today that President-elect Obama's call for "change we can believe in" should make disease prevention and health promotion a cornerstone of any health reform effort. Accordingly, the organization launched an ad campaign declaring that "Health Reform We Can Believe In Starts with Prevention."

The ad began running in today's edition of The Hill, a popular Washington, D.C., newspaper that is geared towards coverage of congressional matters. The ad can be found online at http://www.prevent.org/realad.

"Barack Obama campaigned on a health policy platform that was based in part on Partnership for Prevention's 'Principles for Prevention-Centered Health Reform," said John M. Clymer, Partnership's president. "We support the president-elect's call for an increased focus on prevention and public health."

Clymer noted that Obama's "Plan for a Healthy America" issued earlier this year declared that: "Covering the uninsured and modernizing America's health care system are urgent priorities, but they are not enough. Simply put, in the absence of a radical shift towards prevention and public health, we will not be successful in containing medical costs or improving the health of the American people."

Partnership's ad echoes the sentiment, stating: "Changing the way we pay for health care without addressing the drivers of health costs is not real health reform. A prevention-centered health system - using evidence-based practices that focus on preventing illness, not just treating illnesses after they happen - is essential to real health reform." '/>"/>