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Oakley Prescription Eyewear Now at Lenscrafters

Iconic sport performance and lifestyle brand is paired with LensCrafters convenient prescription service at more than 500 North American stores

MASON, Ohio, June 12 /PRNewswire/ -- In a new program launching this week at more than 500 select LensCrafters locations, North America's largest retailer of prescription eyewear is now offering customers the combined benefits of Oakley's popular and innovative prescription eyewear products and LensCrafters optical expertise, wide selection, one-stop convenience and service expertise.

"Our pilot program for Oakley ophthalmic and prescription sunglasses clearly proved to be a big winner with LensCrafters customers," said Frank Bayhnam, Luxottica Retail's General Manager and Executive Vice President for the LensCrafters brand. "We are honored to roll out this larger scale program that offers our customers Oakley's cutting-edge eyewear technology, prescription optical innovations and world renowned styling along with LensCrafters high quality, convenient service options."

"We have very high expectations from our retail partners and remain selective in our distribution, and our shared commitment to excellence, which makes LensCrafters a valuable partner in this program," said Colin Baden, president of Oakley. "The relationship expands our ability to bring the best of Oakley's science and art to those with uncompromising standards."

A full range of Oakley optical styles now available at select LensCrafters includes new designs such as Rotor(TM), a self-assured style in lightweight C-5(TM) alloy that features a two-color scheme extended across multiple frame parts. Fans of the Oakley Authentic lens program will also be happy to know they can use that option to customize their Oakley optical styles when purchasing at LensCrafters.

For Oakley prescription sunglasses, LensCrafters customers can also select from a wide selection of styles such as the popular Hijinx(TM), with designs that capture the inspirations and lifestyles of Oakley's action sports athletes. All Oakley prescription sunglasses from LensCrafters are customized with Oakley Authentic premium prescription optics.

Find more information and photos of Oakley styles available at LensCrafters, or locate the nearest LensCrafters location that offers Oakley frames by visiting

About the Oakley Authentic program:

Oakley Authentic prescription lenses feature the unbeatable clarity and visual fidelity of High Definition Optics(R) (HDO(R)). HDO(R) offers the highest level of impact protection available, as well as 100% UV filtering achieved by Plutonite(R) lens material. Single vision and progressive lenses are available, and each lens is custom fabricated to the customer's prescription. Oakley Rx lens options include Iridium(R) lens coatings that reduce glare and balance light for specific environments; precision lens colors to enhance contrast, boost depth perception and improve color recognition; and polarization technology that offers better than 99% efficiency while eliminating the haze and visual distortion common to ordinary polarized lenses.

Promotional materials featuring Oakley skate boarder Bob Burnquist support the new program at LensCrafters, including images prominently displayed at participating LensCrafters locations. Voted Best Vert Skateboarder by his peers, Burnquist's list of contest wins includes the X Games, Gravity Games, OP King of Skate, Vans Triple Crown, Slam City Jam, countless Brazilian competitions, and many others.

About LensCrafters

LensCrafters is the largest optical retailer in the world based on revenue with more than 900 locations in the United States and Canada. LensCrafters is wholly owned by Luxottica Group. Luxottica Group, based in Milan, is the world leader in design, manufacturing, marketing and distribution of prescription frames and sunglasses. Additional information is available at and

About Oakley, Inc.

Oakley is a worldwide leader in performance optics including premium sunglasses, goggles and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to its worldwide wholesale business, the company operates retail locations including Oakley Stores, The Optical Shop of Aspen and Sunglass Icon, the second largest sunglass specialty chain in the United States. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at

About Luxottica Group S.p.A.

Luxottica Group is a global leader in eyewear, with over 6,200 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand portfolio that includes our key house brand, Ray-Ban, the best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace, and other key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and REVO. In addition to a global wholesale network that touches over 130 countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and Sunglass Icon in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based high-quality manufacturing plants, in the only two China-based plants wholly-owned by a premium eyewear manufacturer, and in manufacturing facilities in the United States acquired as part of the Oakley acquisition. For fiscal year 2007, Luxottica Group (NYSE: LUX; MTA: LUX) posted consolidated net sales of euro 5 billion. Additional information on the Group is available at

Safe Harbor Statement

Certain statements in this press release may constitute "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to successfully integrate Oakley's operations, the ability to realize expected synergies from the merger with Oakley, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution network, the ability to predict future economic conditions and changes in consumer preferences, the ability to achieve and manage growth, the ability to negotiate and maintain favorable license arrangements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, the ability to effectively integrate other recently acquired businesses, as well as other political, economic and technological factors and other risks and uncertainties described in our filings with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and we do not assume any obligation to update them.

SOURCE LensCrafters
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