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OWATER Invites Inspirational Athletes to Share Their Stories on Sports Drink Labels
Date:5/7/2009

CONCORD, Mass., May 7 /PRNewswire/ -- owater, the maker of healthy fitness drinks, today introduced a new campaign featuring an eclectic array of inspirational athletes from around the U.S., whose stories and illustrated images will appear on owater labels, on owater.com and in the company's advertising. The grassroots campaign is being launched in conjunction with expanded distribution of the company's healthy sports drinks in several key U.S. markets, including at national retailers like Whole Foods and restaurant chain Au Bon Pain. The new bottles are available in stores this month, and the company will continue to release new labels with new athletes throughout the year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090507/NE08580 )

"Most athletes we meet care about what they put in their bodies, and they don't want to drink junk," said Tom First, founder and CEO of owater. "We're proving that it's possible to make great tasting, healthy sports drinks without all the sweeteners and phony ingredients. Celebrating the real athletes that have inspired our brand is a fun and honest way for us to tell that story."

Each of the new unique owater labels features illustrations of the athletes, including well-known personalities like professional baseball player Jacoby Ellsbury of Boston and legendary football players Steve Young and Brent Jones of San Francisco. But most of the labels are of less widely-known athletes, including: Grant Washburn, a big wave surfer from California; Chris Warner, an accomplished climber from Baltimore; Mark Jenkins, a fitness trainer who trains some of the music industry's biggest stars; Jarrod Shoemaker, an Olympic tri-athlete from Boston; Rachel Mickelson, a cyclist and physical educa
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