Navigation Links
OWATER Invites Inspirational Athletes to Share Their Stories on Sports Drink Labels

CONCORD, Mass., May 7 /PRNewswire/ -- owater, the maker of healthy fitness drinks, today introduced a new campaign featuring an eclectic array of inspirational athletes from around the U.S., whose stories and illustrated images will appear on owater labels, on and in the company's advertising. The grassroots campaign is being launched in conjunction with expanded distribution of the company's healthy sports drinks in several key U.S. markets, including at national retailers like Whole Foods and restaurant chain Au Bon Pain. The new bottles are available in stores this month, and the company will continue to release new labels with new athletes throughout the year.

(Photo: )

"Most athletes we meet care about what they put in their bodies, and they don't want to drink junk," said Tom First, founder and CEO of owater. "We're proving that it's possible to make great tasting, healthy sports drinks without all the sweeteners and phony ingredients. Celebrating the real athletes that have inspired our brand is a fun and honest way for us to tell that story."

Each of the new unique owater labels features illustrations of the athletes, including well-known personalities like professional baseball player Jacoby Ellsbury of Boston and legendary football players Steve Young and Brent Jones of San Francisco. But most of the labels are of less widely-known athletes, including: Grant Washburn, a big wave surfer from California; Chris Warner, an accomplished climber from Baltimore; Mark Jenkins, a fitness trainer who trains some of the music industry's biggest stars; Jarrod Shoemaker, an Olympic tri-athlete from Boston; Rachel Mickelson, a cyclist and physical education teacher from California; Devon Haskell, a cyclocross competitor from Chicago; Mindy Solkin, a running coach from New York City; The San Francisco Nighthawks, a semi-pro women's soccer team; and women from the Boston Triathlon Team, among others. The labels also feature many of owater's active employees.

The owater label project will be ongoing, and the company will introduce new labels throughout the year across all of its product lines, including infused owater, unsweetened owater and sport owater. Athletes also appear on the company's website ( and in other marketing materials, and many will be featured with founder Tom First in the company's radio ads. Athletes interested in sharing their stories are encouraged to email the company at

infused owater, owater's line of healthy sports drinks, is made with all-natural ingredients (no artificial sweeteners or coloring) and contains only 70 calories per bottle, which is about half the number of calories of most other leading sports drinks. infused owater flavors -- all of which are made with pure water, electrolytes and antioxidants, natural fruit flavor and a touch of pure cane sugar -- include black raspberry, lime-lemon, blueberry, strawberry-pomegranate, peach-mango, pineapple-orange-banana and coconut.

owater is an independently-owned company based in Concord, Massachusetts that makes healthy drinks for active people, including unsweetened owater, infused owater and sport owater lines. Founded by Tom First, who also co-founded Nantucket Nectars, the company distributes its healthy drinks in grocery stores and markets around the country, including Whole Foods, Stop & Shop and Wawa. More information about the company can be found at

    Contact:    Amy Mueller
                978-405-6312 (office)
                617-216-2900 (cell)

SOURCE owater
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Covance Inc. Invites You to Join the Webcast of Its First Quarter 2009 Financial Results Conference Call
2. DURECT Corporation Invites You to Join its First Quarter 2009 Earnings Conference Call
3. Six Flags Friends Invites Guests to Help Cure Kids Cancer by Taking A Walk In The Park
4. Hill-Rom Holdings, Inc. Invites You to Join Its Fiscal 2009 Second Quarter Earnings Webcast
5. Covance Inc. Invites You to Join the Webcast of Its First Quarter 2009 Financial Results Conference Call
6. Leading Autism Care Provider Invites MPs to Meet Residents and Staff for World Autism Awareness Day
7. Human Genome Sciences Invites Investors to Listen to Webcast of Presentation at Cowen Conference
8. HensonFuerst Invites North Carolina Teens to Make Their Directorial Debuts
9. Sayan Health Invites Attendees to Chug a Chaga at Expo West 2009
10. DURECT Corporation Invites You to Join Its Fourth Quarter 2008 Earnings Conference Call
11. National Safety Council Invites Robert W. Campbell Award Applications
Post Your Comments:
(Date:11/25/2015)... ... ... Today, Mothers Against Drunk Driving (MADD) learned that the number of ... time since 2011. In 2014, there were 9,967 fatalities involving an alcohol impaired driver, ... Traffic Safety Administration (NHTSA), 32,675 people were killed in traffic crashes in 2014. Drunk ...
(Date:11/25/2015)... ... November 25, 2015 , ... In honor ... Periwinkle Pioneers, individuals and groups responsible for advancing care for pulmonary hypertension (PH) ... nominated by the public, will receive special recognition throughout 2016 as part of ...
(Date:11/25/2015)... ... 25, 2015 , ... Privately owned Contract Development and Manufacturing ... its current state of the art research, development and manufacturing facility outside of ... manufacturing capacity as well as to support its clients’ growing research and development ...
(Date:11/25/2015)... ... November 25, 2015 , ... Many people know of ... weight gain, cold hands, and dry skin. But many people who find their cholesterol ... exercise regimen instead of their thyroid, especially if they don’t have any of the ...
(Date:11/25/2015)... ... November 25, 2015 , ... Since its launch in ... involving adult stem cell therapies to patients with chronic degenerative medical conditions. Now, ... a Registered Trademark (RTM). , Organizations are required to hold a registered trademark ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... 2015  Today AVACEN Medical announced the issue of United States patent ... Adjustment ". This patent shields the company,s AVACEN 100 dry heat therapy medical device and specific ... Photo - ... ... ...
(Date:11/25/2015)... YORK , November 25, 2015 ... market of self-monitoring blood glucose devices was valued at ... grow with a CAGR of 5.7% during 2015 - ... geriatric population and increasing prevalence of diabetes. In addition, ... diabetes care is also contributing to the growth of ...
(Date:11/25/2015)... Pennsylvania , November 25, 2015 - ... Continuing Medical Education (CME) --> ... Continuing Medical Education (CME) --> ... Care Continuing Medical Education (CME) ... medical information products and services, will feature latest diagnostic imaging textbooks ...
Breaking Medicine Technology: