ONDCP Launches First Major Initiative to Combat Teen Prescription ... (Angeles Times endorsed by 11 leadi...)

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ONDCP Launches First Major Initiative to Combat Teen Prescription Drug Abuse

Date:1/24/2008

Angeles Times,

endorsed by 11 leading health, medical, prevention, and educational

organizations;

-- Two Open Letter ads targeting health and school professionals in

medical and educational publications running for 2 months;

-- Two print ads targeting parents in 14 national magazines and running

for 4 months;

-- Online banner ads and search engine advertising for parents running for

4 months and driving to the Campaign's Web site for parents

http://www.TheAntiDrug.com;

-- Targeted messages on prescription information sheets for commonly

abused substances in 15,000 pharmacies nationwide during February and

March.

-- Featured content on ONDCP's Web site for parents,

http://www.TheAntiDrug.com, including a virtual house tour showing

"danger zones" in the home, as well as tips on safeguarding and

disposing of prescription and OTC drugs;

-- A new, comprehensive brochure on teen prescription drug abuse for

parents; and

-- A tool kit to help community groups implement local prescription drug

abuse prevention efforts.

When used correctly and under the care of a health provider, prescription drugs provide many benefits. But there are serious consequences to abusing prescription drugs or combining them with alcohol or other drugs, as many teens do. ONDCP has released a full report: "Prescription for Danger: A Report on Prescription and Over-the-Counter Drug Abuse Among the Nation's Teens." To view the report, visit: http://theantidrug.com/pdfs/prescription_report.pdf and to view the ads visit http://www.TheAntiDrug.com.

Since its inception in 1998, the National Yout
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