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NuvoH2O Engages Hickey Freihofner Capital for Strategic Financial Advisory Services

Kaysville, Utah (PRWEB) August 21, 2013

Water softening and scale control systems provider nuvoH2O (, a privately-held, Utah-based company, announced its engagement of Hickey Freihofner Capital, a division of Brill Securities, Inc., an investment banking firm headquartered in New York City, to provide financial advisory and related strategic services. nuvoH2O, a leading provider of eco-friendly, salt-free residential water softening systems, is currently expanding its product portfolio and product offering to commercial and international markets.

nuvoH2O’s proprietary, FDA-approved CitraCharge™ technology utilizes a natural, citrus-based chelation process that keeps hard water mineral ions soluble, so that such minerals wash away freely, instead of clinging to pipes and other surfaces. In addition to preventing hard water stains and lime scale, nuvoH2O water softening systems are proven to remove existing hard water build-up and extend the lifeof plumbing and water-based appliances. Unlike salt-based water softeners, nuvoH2O systems do not discharge salty waste water and do not increase the sodium content of drinking water.

“Increasing public awareness about the environmental and potential health impacts of salt-based water softeners is reflected in the growing number of states and municipalities that have banned or restricted the use of salt-based water softening systems,” said Laird Washburn, founder and CEO of nuvoH2O. “nuvoH2O water softening systems are not only all-natural and salt-free, but are also easy to maintain and require no electricity, all while using up to four times less water than traditional water softening systems. So, what we offer is a truly eco-friendly solution to hard water that saves consumers hundreds of dollars per year.”

Since its inception in 2009, nuvoH2O has focused primarily on the residential water softener market. Due to the compact size of its home water softening systems, nuvoH2O has been able to bring the benefits of soft water to smaller homes and apartments that do not have space for traditional salt-based systems. Now, nuvoH2O is entering the commercial and international water softening markets, as well as expanding its portfolio to include built-in units for commercial water-based appliances and consumer products for cleaning and restoring hard water-stained surfaces.

“The global water softening market is increasing steadily and is expected to exceed $1 billion in the U.S. and $11 billion worldwide by 2015,” says Ron Heffernan, Managing Director at Hickey Freihofner Capital. “With its patented technology and a management team that has deep experience in commercializing disruptive technologies, nuvoH2O is well-positioned to capitalize on this opportunity.”

Independent studies have shown that nuvoH2O salt-free water softening systems can remove existing hard water build-up, a unique feature among all water softeners, and can extend the life of plumbing and water-based appliances by up to 30 percent. Unlike reverse osmosis water softening and similar filtration systems, which strip most of the essential elements from water, nuvoH2O produces natural-tasting soft water that is safe for all household uses, including drinking.

“We are thrilled to be working with the experienced team of professionals at Hickey Freihofner Capital,” says Washburn. “As we position ourselves to take nuvoH2O into its next phase of growth and expansion, this partnership with Hickey Freihofner will enable us to serve new markets and meet the international demand for water softening systems that are good for appliances, people and the environment.”

About nuvoH2O

nuvoH2O is a privately-held, Utah-based water softening and scale control solutions provider serving the residential and commercial markets. For additional information concerning nuvoH2O, please visit

About Hickey Freihofner Capital

Hickey Freihofner Capital is a division of Brill Securities, Inc., member of FINRA/SIPC/MSRB, that specializes in raising growth capital for small and medium sized companies. Hickey Freihofner helps fund companies by introducing them to appropriate and motivated U.S. and international investors. We specialize in Private Placements funded by private equity funds and high net worth investors. Our team members represent seasoned financial professionals. Each is equipped with practical knowledge of U.S. and international financial markets, business practices, and cultures; and, each brings perspective and adds dimension to the financial solutions we provide. For additional information concerning Hickey Freihofner Capital please visit";

Forward-looking Statement:

nuvoH2O is including the following cautionary statement in this corporate release to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, projections, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. From time to time, the Company may publish or otherwise make available forward-looking statements of this nature. All such subsequent forward-looking statements, whether written or oral and whether made by or on behalf of the Company, are also expressly qualified by these cautionary statements. Certain statements contained herein, including, without limitation, those that are identified by the use of the words "anticipates," "estimates," "expects," "forecasts," "intends," "plans," "predicts," "projects," "believes," "seeks," "will," "may" and similar expressions, are "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. The Company's expectations, beliefs and projections are expressed in good faith and are believed by the Company to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.

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