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NuvoH2O Engages Hickey Freihofner Capital for Strategic Financial Advisory Services
Date:8/21/2013

Kaysville, Utah (PRWEB) August 21, 2013

Water softening and scale control systems provider nuvoH2O (http://www.nuvoh2o.com), a privately-held, Utah-based company, announced its engagement of Hickey Freihofner Capital, a division of Brill Securities, Inc., an investment banking firm headquartered in New York City, to provide financial advisory and related strategic services. nuvoH2O, a leading provider of eco-friendly, salt-free residential water softening systems, is currently expanding its product portfolio and product offering to commercial and international markets.

nuvoH2O’s proprietary, FDA-approved CitraCharge™ technology utilizes a natural, citrus-based chelation process that keeps hard water mineral ions soluble, so that such minerals wash away freely, instead of clinging to pipes and other surfaces. In addition to preventing hard water stains and lime scale, nuvoH2O water softening systems are proven to remove existing hard water build-up and extend the lifeof plumbing and water-based appliances. Unlike salt-based water softeners, nuvoH2O systems do not discharge salty waste water and do not increase the sodium content of drinking water.

“Increasing public awareness about the environmental and potential health impacts of salt-based water softeners is reflected in the growing number of states and municipalities that have banned or restricted the use of salt-based water softening systems,” said Laird Washburn, founder and CEO of nuvoH2O. “nuvoH2O water softening systems are not only all-natural and salt-free, but are also easy to maintain and require no electricity, all while using up to four times less water than traditional water softening systems. So, what we offer is a truly eco-friendly solution to hard water that saves consumers hundreds of dollars per year.”

Since its inception in 2009, nuvoH2O has focused pri
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