CHERRY HILL, N.J., June 17 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX), an emerging healthcare consumer products company, announced today that it has renewed its Master Distribution Agreement with MedX, Inc., a Malvern, PA-based provider of office-based surgical and aesthetic solutions, for the distribution and sale of its Talsyn Scar Cream through physicians offices.
The renewal is for one year and provides MedX with an increased distributor margin, enabling a more aggressive and sustained marketing promotion effort. Additionally, the minimum order size has been increased to 5,000 units, from 1,000 units. Nuvilex and MedX have also agreed to new pricing for Talsyn, lowering the suggested retail price to $29.95 from $65.00. The pricing change is expected to enhance Talsyn's competitive positioning relative to other major scar treatment brands.
"Since 2006, MedX has worked diligently to establish a physician's office sales base for Talsyn," stated Martin Schmieg, Chairman and Chief Executive. "The scar treatment market is a highly competitive market. We renewed our distribution agreement with MedX in order further leverage the Talsyn franchise they have created. The higher margins for MedX and a more competitively priced product should translate to more aggressive marketing of our product, which we believe will result in increased sales of Talsyn by the fall of 2009."
Talsyn-CI Scar Cream is a unique, fragrant composition that delivers lipids, peptides, and botanical extracts to the skin, including extracts from algae, rosemary, rosehip, and mango. Talsyn-Cl Scar Cream has been clinically proven to improve the appearance of keloids, surgical incisions, and scars and is composed mostly of glycine soja oil (derived from soybeans), aloe vera, and calophyllum oil. Calophyllum oil (tamanu oil), an ingredient derived from trees in the tropics, was revered by ancient Polynesian wound healers for its ability to accelerate healing and improve the appearance of scars. In addition, these all-natural emollients help to keep the skin looking healthy, vibrant, and well hydrated. Talsyn's unique combination of rich, plant-derived ingredients will not damage clothing or stain fabrics. Talsyn-CI Scar Cream is also endorsed by leading plastic and reconstructive surgeons across the US.
About Nuvilex, Inc.
Nuvilex, formerly eFoodSafety.com, is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing healthcare products that address the health needs of consumers worldwide. In March 2009, Nuvilex merged with Freedom2 Holdings, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets. More information is available at: http://www.nuvilex.com or www.freedom2inc.com.
About MedX, Inc.
Based out of Malvern PA, MedX, Inc. is a premier provider of office-based surgical and aesthetic solutions. Our mission is to provide affordable access to cutting edge technology, products and services to qualified physicians and related healthcare facilities. Our combined 35+ years experience offers a truly unique consultative approach in assisting physicians. More information is available at http://www.gotMedX.com.
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Investor Relations Contacts: Blair Barnes Senior Vice President and Chief Financial Officer Nuvilex, Inc. Ph: 856-433-6088 Email: email@example.com Amy Glynn/Ashleigh Barreto The Ruth Group Ph: 646-536-7023/7028 Email: firstname.lastname@example.org Email: email@example.com Press Contact: Pat Arcand Arcand & Madison Ph: 617-576-7777 Email: firstname.lastname@example.org
|SOURCE Nuvilex, Inc.|
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