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Nuvilex' Infinitink Tattoo Ink Featured on PBS alt.news 26:46 TV Program
Date:3/18/2009

CHERRY HILL, N.J., March 18 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX), formerly eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF), announced today that Infinitink(TM), , the world's first permanent tattoo ink designed to be safe and easier to remove, was the subject of an alt.news 26.46 television segment shown on February 22, 2009 on PBS member station WSIU. The program covers the research and development of the ink as well as its use in creating permanent tattoos and its ability to be removed with far fewer laser treatments. Infinitink is the product of Nuvilex' new wholly-owned subsidiary, Freedom2.

The television segment can be viewed on the Internet at: http://www.infinitink.com/consumer/.

During the program, Martin Schmieg, Chairman and CEO and Christine Solari, Senior Vice President of Research, Development & Manufacturing at Nuvilex, Inc., discuss Infinitink's design, development and use. Infinitink provides consumers with the ability to remove, change or redesign a tattoo more easily, with less cost, discomfort and time.

Martin Schmieg commented, "Infinitink is a new tattoo ink. It is as permanent as today's conventional inks, but 2-3 times more easily removed should the consumer change their mind. Surveys indicate that 25% of people over the age of 18 have tattoos and another 25% are "fence-sitters," -- people who are interested in getting a tattoo but don't act on it. By offering consumers a tattoo ink that does not require a lifetime commitment, we believe we can appeal to a much wider audience, and potentially even double the size of the tattoo market."

About Nuvilex, Inc.

Nuvilex is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercialized healthcare products that address the health needs of consumers worldwide. In March 2009, Nuvilex merged with Freedom2, Holdings, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets. More information about Nuvilex is available at: www.nuvilex.com.

About alt.news 26:46

alt.news 26:46 is a student-run television program from the College of Mass Communication & Media Arts at Southern Illinois University Carbondale that airs on the University's PBS member station, WSIU. This half hour magazine-style TV program has won national acclaim by capturing 22 regional and national awards including 5 National Student Emmy awards. The "26:46" in the show's name reflect its general length per program -- 26 minutes, 46 seconds, with the remaining time in its half-hour slot used for WSIU's promos and messages.

    Investor Relations Contacts:
    Blair Barnes, CFO
    Nuvilex
    Ph: 856-433-6088
    Email:  BBarnes@nuvilex.com

    Stephanie Carrington/Amy Glynn
    The Ruth Group
    Ph: 646-536-7017/7023
    Email: scarrington@theruthgroup.com
    Email: aglynn@theruthgroup.com

    Press Contact:
    Pat Arcand
    Arcand & Madison
    Ph: 617-576-7777
    Email:  pat@am-pr.com


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SOURCE Nuvilex, Inc.
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