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Nuvilex, Inc.'s Marketing Partner, CK41 to Launch purEffect(TM) in May
Date:4/9/2009

K41 in this important marketing effort and product launch."

The over-the-counter acne treatment market exceeds $1 billion and is a highly competitive market. The three leading products are Proactiv(R) Solution by Guthy-Renker, Acne Complex(R) by Murad and the Neutrogena(R) complete acne therapy system. Strong competition continues to drive product performance improvements and discount or incentive pricing. Nuvilex believes that purEffect, guided by Mr. Savage's considerable experience, will be a competitive offering in the acne treatment market, however, measurable market penetration will take time and require a continuous investment in product advertising and promotion. Nuvilex and CK41 are mutually committed to the continued investment in purEffect's advertising and promotion campaigns.

With CK41's agreement to launch purEffect in May, Nuvilex, Inc. has waived the April 1, 2009 financing milestone, which was part of the restructured marketing agreement announced in February. The venture capital financing markets continue to be constrained by the downturn in the economy. Nuvilex management is lending its considerable expertise to CK41 in obtaining the long-term funding it needs to support a successful sales and marketing campaign for purEffect over the long-term. That being said, CK41 currently has sufficient financial resources at hand to launch the purEffect product in mid-May. The decision to launch purEffect reflects Nuvilex' and CK41's commitment to the product, along with purEffect's performance and its marketability, which should give confidence to potential financial investors in CK41. Nuvilex remains confident that CK41 will achieve its financing goals in the near future.

About purEffect

purEffect is a comprehensive, all-in-one acne treatment solution that is designed to cleanse, tone, and heal the skin. purEffect combines a unique blend of ingredients that work to help mainta
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SOURCE Nuvilex, Inc.
Copyright©2009 PR Newswire.
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