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Nuvilex, Inc. Launches Spring Break Initiatives Designed to Raise Visibility Among Key Demographic Group
Date:3/18/2009

CHERRY HILL, N.J., March 18 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX), formerly eFoodSafety.com, Inc., today announced the Company's Spring Break marketing initiatives designed to raise visibility of two of the Company's products, InfinitInk and Last Shot Hangover Remedy, among the key 18 to 25 year old demographic group.

Beginning March 17th and running though March 28th, expertly trained marketing and sales teams will be combing the beaches, bars and parties of Panama City Beach, Florida to promote InfinitInk, the first tattoo ink engineered to be safe, permanent yet more easily removed. The promotion teams will also be marketing the Company's new test product, Last Shot Hangover Remedy. Last Shot is an extension of the Company's Cinnergen product line; it is a safe and novel blend of essential minerals and nutrients developed to prevent or minimize a hangover. The Company believes both products have a wide appeal to the spring break crowd.

In order to raise awareness of InfinitInk and promote tattoos as a form of art, InfinitInk will be running a sexiest tattoo contest each day. During the day our teams will be out spotting and photographing tattoos that will then be posted at www.InfinitInk.com/consumer/poll.php. Those of you who wish to participate but are not in Panama City Beach can upload your photographs to the same address. Anyone and everyone are encouraged to participate and vote.

InfinitInk is available in Panama City Beach at Mango Beach Tattoos. Contact South Side Jimmy at (850) 230-0210 or visit the shop on 11840 Front Beach Rd. to get your InfinitInk tattoo during Spring Break. Additional artists can be found at www.InfinitInk.com/consumer.

Each evening the teams will be distributing samples of Last Shot
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SOURCE Nuvilex, Inc.
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