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Nuvilex, Inc. Launches Spring Break Initiatives Designed to Raise Visibility Among Key Demographic Group
Date:3/18/2009

CHERRY HILL, N.J., March 18 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX), formerly eFoodSafety.com, Inc., today announced the Company's Spring Break marketing initiatives designed to raise visibility of two of the Company's products, InfinitInk and Last Shot Hangover Remedy, among the key 18 to 25 year old demographic group.

Beginning March 17th and running though March 28th, expertly trained marketing and sales teams will be combing the beaches, bars and parties of Panama City Beach, Florida to promote InfinitInk, the first tattoo ink engineered to be safe, permanent yet more easily removed. The promotion teams will also be marketing the Company's new test product, Last Shot Hangover Remedy. Last Shot is an extension of the Company's Cinnergen product line; it is a safe and novel blend of essential minerals and nutrients developed to prevent or minimize a hangover. The Company believes both products have a wide appeal to the spring break crowd.

In order to raise awareness of InfinitInk and promote tattoos as a form of art, InfinitInk will be running a sexiest tattoo contest each day. During the day our teams will be out spotting and photographing tattoos that will then be posted at www.InfinitInk.com/consumer/poll.php. Those of you who wish to participate but are not in Panama City Beach can upload your photographs to the same address. Anyone and everyone are encouraged to participate and vote.

InfinitInk is available in Panama City Beach at Mango Beach Tattoos. Contact South Side Jimmy at (850) 230-0210 or visit the shop on 11840 Front Beach Rd. to get your InfinitInk tattoo during Spring Break. Additional artists can be found at www.InfinitInk.com/consumer.

Each evening the teams will be distributing samples of Last Shot Hangover Remedy. The preventative hangover remedy is packaged in a 2 ounce tube and it meant to be taken in one shot, followed by 16 ounces of water, before going to sleep. Last Shot helps the body metabolize the sugar in alcohol, thereby eliminating or at least minimizing hangovers.

About Nuvilex, Inc.

Nuvilex, formerly eFoodSafety.com, is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing healthcare products that address the health needs of consumers worldwide. In March 2009, Nuvilex merged with Freedom2 Holdings, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets. More information is available at: www.nuvilex.com or www.freedom2inc.com.

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

    Investor Relations Contacts:

    Blair Barnes
    SVP and Chief Financial Officer
    Nuvilex, Inc.
    Ph: 856-433-6088
    Email:  bbarnes@nuvilex.com

    Stephanie Carrington/Amy Glynn
    The Ruth Group
    Ph: 646-536-7017/7023
    Email: scarrington@theruthgroup.com
    Email: aglynn@theruthgroup.com

    Press Contact:
    Pat Arcand
    Arcand & Madison
    Ph: 617-576-7777
    Email:  pat@am-pr.com


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SOURCE Nuvilex, Inc.
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