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Nuvilex, Inc. Announces New Pricing for Cinnergen and Launch of dLife Advertising and Promotion Campaign
Date:4/8/2009

heard on stations around the country and on XM Satellite Radio; and dLifeDirect, the only diabetes cooperative direct-mail program; professional programs; and more.

Phase one of the dLife partnership will include 1.2 million banner ads plus content integration on the dLife website, banner advertising in three upcoming dLife newsletters (350,000 circulation) and banner advertising in the upcoming Rite Aid Connect Newsletter (550,000 circulation). Nuvilex has engaged the Iridium Group to design its web and print placement ads and will also focus on improving its search positions with Google and Yahoo. Nuvilex also intends to promote Cinnergen on WebMD, the leading information website for health information.

"In line with our overall growth objectives for Nuvilex, we must first focus on our strengths and augment our revenue and cash flows from our core products. The best place to start is with Cinnergen, as our belief and the overall customer satisfaction in the product make it a leading supplement for maintaining a healthy metabolism," stated Martin Schmieg, Chairman and Chief Executive Officer of Nuvilex, Inc. "By improving our marketing and sales efforts, we intend to raise awareness and drive demand for Cinnergen. Engaging our retail partners with better pricing while maintaining current gross margin levels will help us in retail positioning, and the lower suggested retail price will be good for current and future Cinnergen users. Furthermore, our partnership with dLife will expose Cinnergen to the large pre-diabetic and diabetic population that is looking for healthy alternatives. We plan to closely monitor and track our Cinnergen advertising and promotion activities and hope to report a significant return on our investment."

Cinnergen operations, as of May 1, 2009, will be centralized to Nuvilex' facilities in Cherry Hill, New Jersey where order processing and fulfillment will be carried out by Nuvilex cus
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SOURCE Nuvilex, Inc.
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