Nutrition Moves Up on Mom's Purchas...(timeless challenge for parents andaccord...),Health

Date:1/7/2008

timeless challenge for parents, and according to the survey, more than half (58 percent) of moms surveyed would describe their child as a finicky eater. "Doctoring up" a child's meal may pay off, since more than six in 10 (61 percent) moms agree that kids turn away food based on its appearance.

"Getting children to eat their vegetables and drink their milk are age-old challenges that parents will probably always face," said Missy Chase Lapine, The Sneaky Chef and author of The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals. "Striking a balance between taste and nutrition can be difficult, but fortunately it is possible to get the nutrients kids need into their diets in ways they will actually enjoy."

To help parents in their battle to get more calcium and fiber into their children's diets, Ronzoni has introduced Smart Taste pasta. With six grams of fiber per serving, Ronzoni Smart Taste pasta has three times the fiber as regular white pasta and as much calcium as an 8-ounce glass of milk per serving. It also cooks, looks and taste like regular white pasta, so kids won't know the difference.

Methodology

Synovate's eNation omnibus was used to collect the evaluations in October 2007. The sample consists of individuals selected from the online segment of Synovate's Consumer Opinion Panel and is balanced to be representative of the general population based upon region, gender, age, and household income data from the U.S. Census Bureau. The sample consists of females who were the parent or guardian of a child 5-17 years of age.

About New World Pasta

New World Pasta is a leading marketer and supplier of branded dry pasta and noodles in the United States and Canada. Headquartered in Harrisburg, Pennsylvania, New World Pasta has over 600 employees in the United States and Canada.

(1) Optimizing Bone Health and Calcium Intakes of Infants, Children and Adolescents (Pediatrics. 2006 ;117:578 -585
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SOURCE New World Pasta Copyright©2008 PR Newswire. All rights reserved

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