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Nutrition 21 Launches Iceland Health(R) Cholesterol Health and Iceland Health(R) Joint Relief Plus SLEEP Support

PURCHASE, N.Y., May 28 /PRNewswire-FirstCall/ -- Nutrition 21, Inc. (Nasdaq: NXXI), a developer and marketer of nutritional supplements that help consumers manage blood sugar levels, improve cardiovascular health, enhance memory and address chronic joint pain today introduced two new additions to its Iceland Health(R) brand portfolio: Iceland Health(R) Cholesterol Health and Iceland Health(R) Joint Relief Plus SLEEP Support. Formulated with omega-3 fish oil and a specialized form of plant sterols (phytosterols) that are natural compounds, Iceland Health Cholesterol Health has been shown to reduce LDL or "bad" cholesterol up to 15%. Iceland Health Joint Relief Plus SLEEP Support also contains omega-3 fish oil, Iceland Collagen GHA(TM) for pain and joint relief, as well as melatonin to promote a 100% drug-free more restful and uninterrupted sleep. Both new products were shipped last month to national and regional retailers across the country and have been well-received.

"These exciting new products address conditions that impact quality of life issues for large segments of the U.S. population; particularly those of the burgeoning 'Baby Boom' generation," said Dean DiMaria, senior vice president-marketing of Nutrition 21. "With a strong desire to stay as active as possible for as long as possible, Baby Boomers now have an expanded menu of high-quality Iceland Health products to manage health issues ranging from cardiovascular health to management of their cholesterol levels to alleviating joint pain and getting a better night's sleep. Nutrition 21 is dedicated to creating products that combine best-in-class science with top-quality ingredients to support those focused on living longer, healthier, happier lives."

According to the Centers for Disease Control & Prevention (CDC), in 2005 there were approximately 25.6 million people in the U.S. with diagnosed heart disease(1). In a study of more than 11,000 patients who had suffered a heart attack within the previous three months, those who took fish oil supplements had a 41% decrease in the risk of sudden death and a 45% decrease in the risk of dying from heart-related diseases. Iceland Health Omega-3s provide affordable, high-quality fish oil with an optimal balance of EPA and DHA, the two essential omega-3 fish oils. Iceland Health Omega-3s are the only omega-3 fish oils produced and imported from Iceland. They are manufactured under regulations developed and promoted by the U.S. Food and Drug Administration.

About Iceland Health(R) Cholesterol Health

Iceland Health Cholesterol Health provides a specialized combination of Omega-3 Fish Oil and HEART CHOICE(R) plant sterols to help lower cholesterol, help maintain healthy circulation and promote cardiovascular health. Phytosterols (or plant sterols) are natural compounds that are found in fruit, vegetables and whole grain products that have been shown to reduce LDL or "bad" cholesterol up to 15%. Scientific research shows that 650 mg per serving of plant sterol esters taken twice a day with meals for a daily total intake of at least 1300 mg, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. Each daily serving (2 soft gels) of Iceland Health Omega-3 Fish Oil Cholesterol Health contains 1300 mg of plant sterol esters. For more information, visit

About Iceland Health(R) Joint Relief Plus SLEEP Support

According to a National Sleep Foundation Gallup Poll, 30% of all nighttime pain sufferers experience arthritis pain at night. That number rises to 60% for those over the age of 50. Iceland Health Joint Relief plus SLEEP Support contains Omega-3 and Iceland Collagen GHA(TM) for pain and joint relief as well as melatonin to promote a 100% drug-free more restful and uninterrupted sleep. The brand specifically includes: type II collagen to support healthy joints and improve range of motion over time; chondroitin sulfate for improved joint elasticity; hyaluronic acid (HA) for joint lubrication, glucosamine to help renew cartilage and lubricate joints and melatonin to promote increased sleep efficiency and help improve sleep quality.

Iceland Health products are now available in the vitamin aisle of major drug and retail stores nationwide. For more information, visit

About Nutrition 21

Nutrition 21, Inc. (Nasdaq: NXXI), headquartered in Purchase, NY, is a nutritional bioscience company and the maker of chromium picolinate-based and omega-3 fish oil-based supplements with health benefits substantiated by clinical research. Nutrition 21 holds more than 30 patents for nutrition products and uses. Nutrition 21's portfolio of health and wellness brands include: Chromax(R), Core4Life Advanced Memory Formula(TM), Diabetes Essentials(TM), Iceland Health(R) Maximum Strength Omega-3 and Iceland Health(R) Joint Relief. The company also manufactures private label supplements and ingredients for third parties. Nutrition 21 distributes its products nationally through more than 29,000 major food, drug and super center retailers as well as internationally. For more information please visit


(1) Centers for Disease Control & Prevention. National Center for Health


CONTACT: Lytham Partners, LLC

Joe Diaz -- (602) 889-9700

SOURCE Nutrition 21, Inc.
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