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Nutrition 21 Launches Iceland Health(R) Cholesterol Health and Iceland Health(R) Joint Relief Plus SLEEP Support
Date:5/28/2008

PURCHASE, N.Y., May 28 /PRNewswire-FirstCall/ -- Nutrition 21, Inc. (Nasdaq: NXXI), a developer and marketer of nutritional supplements that help consumers manage blood sugar levels, improve cardiovascular health, enhance memory and address chronic joint pain today introduced two new additions to its Iceland Health(R) brand portfolio: Iceland Health(R) Cholesterol Health and Iceland Health(R) Joint Relief Plus SLEEP Support. Formulated with omega-3 fish oil and a specialized form of plant sterols (phytosterols) that are natural compounds, Iceland Health Cholesterol Health has been shown to reduce LDL or "bad" cholesterol up to 15%. Iceland Health Joint Relief Plus SLEEP Support also contains omega-3 fish oil, Iceland Collagen GHA(TM) for pain and joint relief, as well as melatonin to promote a 100% drug-free more restful and uninterrupted sleep. Both new products were shipped last month to national and regional retailers across the country and have been well-received.

"These exciting new products address conditions that impact quality of life issues for large segments of the U.S. population; particularly those of the burgeoning 'Baby Boom' generation," said Dean DiMaria, senior vice president-marketing of Nutrition 21. "With a strong desire to stay as active as possible for as long as possible, Baby Boomers now have an expanded menu of high-quality Iceland Health products to manage health issues ranging from cardiovascular health to management of their cholesterol levels to alleviating joint pain and getting a better night's sleep. Nutrition 21 is dedicated to creating products that combine best-in-class science with top-quality ingredients to support those focused on living longer, healthier, happier lives."

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SOURCE Nutrition 21, Inc.
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