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Nutrition 21 Launches Iceland Health(R) Advanced Memory Formula via Direct Response Channel
Date:6/10/2008

Company confirms financial outlook for current quarter and beyond

PURCHASE, N.Y., June 10 /PRNewswire-FirstCall/ -- Nutrition 21, Inc. (Nasdaq: NXXI), a developer and marketer of nutritional supplements that help consumers manage blood sugar levels, improve cardiovascular health, enhance memory and address chronic joint pain, today announced plans to augment their leading brand position in the omega-3 direct response market by launching Iceland Health(R) Advanced Memory Formula via direct response channels beginning July 2008. Iceland Health Advanced Memory Formula contains a unique combination of chromium picolinate, phosphatidylserine (PS) and omega-3 (DHA), ingredients that all play an important role in helping improve memory and maintain brain health.

Forgetfulness increases with age. U.S. Baby Boomers -- 78 million strong -- rate cognitive function decline as a top concern.(1) As the brain ages, brain cells dry out and shrink, connections between nerve cells slow and blood circulation and nutrient flow to the brain decrease -- all of which can affect cognition. Recent research has also linked impaired glucose metabolism or insulin resistance in the brain to dementia and Alzheimer's disease (2, 3). Iceland Health Advanced Memory Formula contains the nutrients phosphatidylserine and omega-3 to help lubricate and increase communication between brain cells, and chromium picolinate to increase glucose metabolism, which allows glucose -- the brain's main "fuel" -- to be processed more efficiently.

"With a rapidly expanding 'Baby Boomer' population, products that address memory, mind and brain function have been determined to be among the most desired in consumer studies conducted in this burgeoning demographic group,"
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SOURCE Nutrition 21, Inc.
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