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Nutrition 21 Launches Breakthrough Weight Management Product: Iceland Health(R) 'Appetite Control Formula'
Date:2/3/2009

Clinical evidence supports potential to reduce cravings, hunger levels, appetite, and food intake by as much as 25%

PURCHASE, N.Y., Feb. 3 /PRNewswire/ -- Nutrition 21, Inc. (Nasdaq: NXXI), the developer and marketer of nutritional supplements under the Iceland Health(R) brand launched a potential breakthrough weight management product this week: "Iceland Health Appetite Control Formula(TM)." This safe, all natural high-quality product is expected to reduce cravings, hunger levels, appetite, and food intake by as much as 25%. In select markets, 30-minute TV infomercials began running on January 22, 2009. In early February, a national direct response advertising campaign is planned to introduce this new product to consumers. Additional information on Iceland Health Appetite Control Formula(TM) can be accessed at the product website: http://www.EatLessToday.com.

This innovative weight management product is based on the powerful results of a randomized, double-blind, placebo-controlled study of Nutrition 21's Chromax(R) Chromium Picolinate (patented for reduction of food cravings), conducted by key researchers at the Pennington Biomedical Research Center, the largest academically-based nutrition research center in the world. Those tests demonstrated that Chromax, the key ingredient in Iceland Health Appetite Control Formula(TM), can suppress appetite by as much as 25% without the typical side effects commonly associated with other diet products on the market today. Results of the study can be reviewed on the Nutrition 21 website: http://www.nutrition21.com.

Pam McWilliams, vice president and general manager of Nutrition 21's Direct Response division, commented, "We are excited with the possibilities that
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SOURCE Nutrition 21, Inc.
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