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NutriSystem.com Gets a Complete Makeover
Date:2/23/2009

substitution recommendations, designed to provide NutriSystem customers the freedom of preparing their own meals at home, or enjoy dining out with friends and family, while still losing weight in a healthy and satisfying way.

"The redesigned NutriSystem.com is truly the ultimate 'before and after' success story," said Chris Terrill, SVP of E-Commerce at NutriSystem. "We are leaner, healthier and look great from a site design perspective. Based on customer feedback, we completely improve the customer's experience from the ground up."

Additional features of NutriSystem.com include:

  • A free Body Mass Index (BMI) application to help users understand their body type and dieting needs
  • A free 24/7 counseling and support system online, where customers can get comprehensive, on-the-spot advice from the privacy of their own home
  • Access to a new, interactive 13 week motivational program -- Mindset Makeover -- that includes a variety of videos and interactive tools to help customers learn how to manage their weight loss during and after their NutriSystem experience
  • An expanded interactive food customization view to help prospective and current customers manage their orders
  • A new logged in experience that allows users to better manage the content, tools and community features that help support their weight loss journey

"This new site is just the beginning of NutriSystem's comprehensive e-commerce strategy, led by a team of passionate e-commerce veterans from AOL, Match.com, and 1-800-FLOWERS.COM," added Woo. "We believe these changes position us as a leader not only in the online health and wellness space, but also in the broader e-commerce subscription/continuity space."

Woo formerly served as President of the Consumer Floral Brand of 1-800-FLOWERS.COM. NutriSystem's Chairman and CEO,
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SOURCE NutriSystem
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