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NutriSystem.com Gets a Complete Makeover
Date:2/23/2009

An Ultimate 'Before and After'; Redesigned Site Provides Additional Free Resources to support Customer's Weight Loss Needs

HORSHAM, Pa., Feb. 23 /PRNewswire/ -- NutriSystem(R), a leading provider of weight management products and services, has redesigned its e-commerce destination, www.nutrisystem.com, with improved usability, new information architecture and visual design. NutriSystem.com is a highly trafficked, interactive site that supports NutriSystem customers and new dieters to take active control of their weight management.

The new site features an enhanced user interface and expanded choices of 170 delicious, nutritionally-balanced menu items, to enable NutriSystem customers to customize and order meal plans tailored to their specific lifestyles and weight loss goals. In addition, the new NutriSystem.com features access to a community of over 4 million active users who interact daily, providing support to one another with inspiring success stories, message boards, chats and blogs.

"NutriSystem is committed to helping our customers lose weight and save money, not only with our broad assortment of restaurant-quality, satisfying and healthy menus, but also with free access to online tools, information and services," said Monica Woo, Executive Vice President of E-Commerce and Chief Marketing Officer of NutriSystem. "Furthermore, with NutriSystem's complimentary around-the-clock weight loss phone counseling service, and our 24/7 online community, tips, and resources, customers can have on-demand support services throughout their weight loss journey."

With one click, customers can analyze their body mass index (BMI), receive nutritional information, learn more about the science behind NutriSystem foods, and customize online meal planners to suit their needs. Additionally, visitors to the site can access recipes and grocery list substitution recommendations, designed to provide NutriSystem customers the freedom of preparing their own meals at home, or enjoy dining out with friends and family, while still losing weight in a healthy and satisfying way.

"The redesigned NutriSystem.com is truly the ultimate 'before and after' success story," said Chris Terrill, SVP of E-Commerce at NutriSystem. "We are leaner, healthier and look great from a site design perspective. Based on customer feedback, we completely improve the customer's experience from the ground up."

Additional features of NutriSystem.com include:

  • A free Body Mass Index (BMI) application to help users understand their body type and dieting needs
  • A free 24/7 counseling and support system online, where customers can get comprehensive, on-the-spot advice from the privacy of their own home
  • Access to a new, interactive 13 week motivational program -- Mindset Makeover -- that includes a variety of videos and interactive tools to help customers learn how to manage their weight loss during and after their NutriSystem experience
  • An expanded interactive food customization view to help prospective and current customers manage their orders
  • A new logged in experience that allows users to better manage the content, tools and community features that help support their weight loss journey

"This new site is just the beginning of NutriSystem's comprehensive e-commerce strategy, led by a team of passionate e-commerce veterans from AOL, Match.com, and 1-800-FLOWERS.COM," added Woo. "We believe these changes position us as a leader not only in the online health and wellness space, but also in the broader e-commerce subscription/continuity space."

Woo formerly served as President of the Consumer Floral Brand of 1-800-FLOWERS.COM. NutriSystem's Chairman and CEO, Joe Redling, served as Chairman and CEO of AOL International and President of AOL Paid Services. Chris Terrill formerly served as VP of New Brands & Initiatives at Match.com.

Recognized by Forbes.com two years in a row as the lowest priced popular weight loss program, NutriSystem offers consumers the best value for their money available, with meal costs as low as $3 per meal, or $11 per day. Compared to USDA food plans, customers on NutriSystem can lose weight for $55 less per month (a savings of $660 a year) than many American's food costs.**

About NutriSystem, Inc.

Founded in 1972, NutriSystem is a leading provider of weight management products and services. The company offers a proven nutritionally balanced weight loss program based on satisfying high-fiber, heart healthy, "good carb" meals that are low on the Glycemic Index and do not contain trans fats. NutriSystem is hundreds of dollars cheaper than other weight loss programs, based on an independent study by National Business Research Institute (October 2008). The program has no membership fees and provides free online and telephone counseling. NutriSystem now stands as a constant pillar of support, information and convenience with direct home delivery for those looking to lose weight in a busy world. As an Internet force, its wide-ranging web content, combined with its knowledgeable and highly trained counselors, equals a powerful resource for all dieting consumers. NutriSystem believes in its customers and is there to help them, every day and every step of the way. For more information, visit http://www.nutrisystem.com.

**This is based on Official USDA Food Plans: Cost of Food At Home at Four Levels, Liberal Food Plan, US average, Sept. 2008 (adjusted 4.5% for inflation to reflect 2008 expenditures). Cost of fresh grocery items not included.


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SOURCE NutriSystem
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