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NutriGold Supports the FDA's Call for an Updated Nutrition Facts Label

Orem, Utah (PRWEB) August 31, 2014

The FDA has recently proposed updates to the 20-year-old Nutrition Facts label. If adopted, the proposed changes would include more current nutrition values and serving sizes, the addition of “added sugars” on the label, and a new design. This change has the sugar industry fighting to keep “added sugars” off the label. NutriGold fully supports the new changes and believes they will help consumers make healthier food choices. “After 20 years, it's time for a change,” said Priya Khan, Director of R&D at NutriGold Inc.

This past January, the USDA released a study showing an increase from 2007 to 2010 among consumers using the Nutrition Facts panel to make food choices. Specifically, “42% of working age adults [up from 34%] and 57% of older adults [up from 51%] reported using the Nutrition Facts panel most or all of the time when making food choices. When asked about nutrition information in restaurants, 76% of working-age adults reported that they would use the information if it were available.”

The scientific case for limiting added sugars grows stronger with time. Several scientific and health organizations have recommended cutting back and limiting our sugar consumption including the World Health Organization, the American Heart Association, and the Dietary Guidelines for Americans. "Added sugars exert deleterious health effects beyond empty calories," said Frank Hu, a researcher at Harvard Medical School. The American Diabetes Association stated, “There is great confusion in the general public between sugars added to food during processing and naturally occurring sugars…While it is true that naturally occurring sugars and added sugars have the same physiological impact, the difference is significant when considering dietary quality. Knowing how much added sugar a food or beverage contains is key in ensuring individuals are able to make dietary decisions to reduce their consumption.”

Despite this, the sugar industry asserts that including “added sugar” to the food label has no basis. A representative for the American Frozen Food Institute said, "certain aspects of the proposal lack some merit, particularly the addition of added sugar.” Andrew Briscoe, the president of the Sugar Association boldly stated, “There is no preponderance of evidence to justify an added sugar label."

As a company pushing for accountability in the supplement industry, NutriGold is raising the bar when it comes to label transparency. For this reason, NutriGold welcomes any new improvements to the Nutrition Facts label that will assist consumers in making smarter buying decisions for their health.

NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, wholefood, and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials, finished products, and fish oil
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health

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